New bunren is a brand of New Balance (China) Sporting Goods Co., Ltd.

New bunren brand adheres to the American elite culture and the spirit of product excellence, and uses humanized product technology to continuously create products that can withstand the test of time for users. The main products include two series: "New bunren" (Presidential jogging shoes) and "New bunren kids" (Presidential jogging shoes for children).

New Balance (China) Sporting Goods Co., Ltd. is a sports and leisure brand enterprise focusing on the development and manufacturing of American classic style products.

Extended information

On December 8, 2016, the plaintiff New Balance Trading Co., Ltd. (New Balance) sued the defendants New Bunren Sports Goods Co., Ltd. (New Bunren), Qierte Co., Ltd., etc. The unfair competition dispute case was heard in Hangzhou Railway Transport Court.

The plaintiff claimed that the American New Balance Company, a well-known jogging shoe company, registered the "NB" trademark and the "New Balance" trademark, and produced sports shoes with the uppercase and bold English letter N prominently displayed on both sides. , and has been producing and selling in China since 1995.

However, the defendants New Bunren Sporting Goods Co., Ltd. and Qierte Company used the "N" graphic decoration on the New Bunren sports shoes they produced and sold without authorization, and conducted publicity and promotion. Their behavior constituted the same Unfair competition infringement against the plaintiff company.

The trial lasted for a whole day. Both the plaintiff and the defendant focused on whether the "N" letter pattern is a unique decoration of well-known products, whether the commercial signs accused of infringement are similar to the plaintiff's decoration, and the rights and interests of the unique packaging and decoration of well-known products. Debates were held on six controversial issues including the relationship between trademark rights. The court did not pronounce the verdict in court.

New Balance (China) Sporting Goods Co., Ltd. Industrial and Commercial Information (as of March 6, 2019)

1. Unified social credit code: 91350521321709272U

2. Organization code: 321709272

3. Registration number: 350509400069004

4. Business status: Continuous (in operation, open, registered)

5. Industry : Cultural, educational, industrial and aesthetic, sports and entertainment goods manufacturing industry

6. Date of establishment: 2015-01-26

7. Business scope: sporting goods (excluding crossbows, etc.) Pre-licensed items), knitwear, textiles, outdoor products, shoes, clothing, toys, shoe materials, boxes, bags, stationery

Baidu Encyclopedia-New Balance (China) Sporting Goods Co., Ltd.

New Balance (China) Sporting Goods Co., Ltd.-New bunren

China’s Anti-Infringement and Counterfeiting Work Network-New Balance v. New Bunren “N” trademark infringement case opens