Flagship store is a store that merchants bring their own brands into Taobao Mall, and the store they open is called "a brand flagship store", so the authenticity rate of such mall stores is still very guaranteed. The brand's qualifications are:

(1) Business entity: enterprise with its own brand (the brand must be owned by the enterprise applying for opening a shop or owned by its legal representative (trademarks of shareholders are not allowed);

(2) Brand qualification: trademark registration certificate or trademark acceptance notice issued by the State Trademark Office (trademark in transfer is not allowed);

(3) Business scope: all products under different categories of the same brand.