Tawang Concept Tawang brand is not only a logo, but more meaningful and associated than a logo. Be practical and be a down-to-earth person. Prosperous, sincere and prosperous. The Tawang brand uses an objective and direct text to state its lasting brand roots. The spirit of the Tawang brand has transcended national and cultural boundaries and integrated "being the best version of yourself" into everyone's life. Be down-to-earth and innovative, and be honest and prosperous. This is where the name "Tawang" comes from. The symbolic meaning of the Tawang trademark pattern. The entire logo is in the shape of the letter "T", which is composed of the intersection from top to bottom. The overall composition is simple, elegant and dynamic. The bright red color of the graphic represents Tawang’s vitality and enterprising spirit. The sense of space constructed by straight lines shows the infinite development prospects of Tawang people's pioneering entrepreneurship. The modified "T" abstracts the image of a rising flying battleship, showing power, speed and beauty in an extremely simple and general way. The beautiful combination of the three elements in motion, and in a broad sense, symbolizes the concept of pursuing excellence and transcending oneself.

From the surface of the font, "Tawang" is two boxy square characters, with the left foot spread out and the right side crossed, the left foot and the right foot, the left foot and the right foot, the king on the left, and the sincerity and prosperity of the industry. It means the spiritual quality of Tawang people, down-to-earth life and sincere entrepreneurship, which fully demonstrates the business philosophy of Tawang enterprise. From the perspective of brand interpretation, "Tawang" is more reflected in the fact that Tawang enterprise has accumulated a lot of experience and has been able to develop domestic and foreign markets at a steady pace. "Tawang" is refreshing and revitalized from the brand logo combination. It shows that Tawang people are taking off in the vast land of China, standing firm and walking upright, and creating a century-old brand in a down-to-earth manner.

"Tawang is the English name of the Chinese word "Tawang". "T" means "team", "A" means "action" and "wang" means "prosperity" and "hope". As the name suggests, the comprehensive meaning is: " Tawang "leads a team full of courage and dedication to move forward in the direction of hope." The "Tawang" brand uses the English name "Tawang", which shows that the Tawang brand is an international and national professional sporting goods brand. At the same time, it also reflects the spirit of Tawang people’s continuous innovation, daring to fight and challenge themselves, and expresses Tawang Enterprise’s determination to be the “Tawang” of the nation, the “Tawang” of a century and the “Tawang” of the world. In 1998

Tawang Shoes Co., Ltd. was established. Create Tawang brand.

In 1999

Tawang Shoes introduced the first domestic advanced automated computer-controlled assembly line equipment,

consolidating a higher level of Tawang brand strategy. quality assurance.

In 2000

Tawang Shoe Company became the "most influential enterprise" and "large-scale enterprise" in the local area. It is a leading enterprise in the same industry.

In 2001

Tawang Company began a breakthrough in construction, increasing capital and investing in standard factory buildings and equipment.

Gradually standardize the use of trademark identification, thus kicking off the implementation of Tawang's brand strategy.

In 2002

Tawang Company’s new standard factory building was completed and put into use, and world-class advanced equipment was introduced and put into use.

An independent new model R&D institution belonging to the Tawang brand has been established. Hire senior pattern designers of various types of sports shoes with high salaries to join the company and create a great business.

In 2003

Tawang Company focused on employee welfare facilities and supporting living environment and improved the environmental construction of employee dormitories.

Purchase social security benefits for employees.

In 2004

Tawang Company’s domestic sales market doubled after the smooth implementation of the brand strategic plan. An independent marketing center was established.

And the supporting market exclusive image store decoration is planned uniformly across the board.

In 2005

Tawang brand began to emerge in the sporting goods industry. In that year, it was rated as "2005 Advanced Model Unit", "Safe Enterprise"

"Shou "Contracts value credit" corporate Tawang people have repeatedly donated money to actions that care about education and the next generation.

In 2006

Under the influence of brand strategy, Tawang was once again rated as "Advanced Enterprise and Institution in 2006". In the same year, it was awarded the title of "Abiding by Contracts and Valuing Credit".

In 2007

Tawang Company introduced a standardized management system and passed the "ISO9001: 2000 international quality system certification".

In the same year, it was awarded "Quanzhou Famous Trademark". We were awarded the title of "obeying contracts and valuing credit" enterprises.

In 2008

Tawang brand created another historical chapter and was awarded "Fujian Province Famous Trademark" and "Fujian Province Famous Brand Product" in the same year.

The title of "Quanzhou City Industrial and Commercial Credit Enterprise".

In 2009

Tawang Company officially established a new product technology research and development center, a marketing strategy service center, and an after-sales customer service center; it strives to develop new products in the future

Products with added technological elements will be better and stronger; serve our customers in market customer marketing and deploy market share;

More perfect in the quality of after-sales service.

In 2010

Tawang brand’s first series of new products with additional technological elements for middle and older children were officially developed and put into production and launched; they have won unanimous recognition from customers,

Make Tawang brand more diversified and enhance the intangible brand value.

2011

Tawang Company was the first company designated by Quanzhou Federation of Trade Unions to carry out "Happy Quanzhou-Harmonious Style" in Majia Town, Luojiang District, Quanzhou "We are one family all over the world" sends culture into the enterprise and enters a large-scale gala party!