In September 2003, Liu Jianjia (currently the chairman of Sony Ericsson Digital) applied to the State Trademark Office for registration of Sony Ericsson's trademark, which covers MP3/MP4, telephones, mobile phones and other digital electronic products, and was approved for registration on August 7, 2004. After registering the "Sony Ericsson" trademark, in 2005 and 2006, Liu Jianjia registered and established Guangzhou Sony Ericsson Digital Technology Co., Ltd. and Xixiang Sony Ericsson Digital Electronics Factory respectively, focusing on digital industries such as MP3/MP4. As the Chinese trademark registered by Sony Ericsson Mobile Communication Products (China) Co., Ltd. in China is Sony Ericsson, in their view, the trademark registered by Sony Ericsson Digital is illegal, so Sony Ericsson hopes to take the trademark as its own through negotiation, legal means and media opinion. According to media reports, in 2005, many units and individuals had communication and consultation with Sony Ericsson Digital. Especially in 2006, it was the most frequent, and once offered a relatively high price in the hope that Sony Ericsson Digital would transfer the "Sony Ericsson" trademark. However, Liu Jianjia flatly refused at that time. Whether these units and individuals are entrusted by Sony Ericsson is still unknown. Of course, these units and individuals hope to obtain the "Sony Ericsson" trademark through negotiation, and finally they are ruined because of Liu Jianjia's refusal. In June 2005, Sony Ericsson submitted an application to the Trademark Review and Adjudication Board of the State Administration for Industry and Commerce of the People's Republic of China (hereinafter referred to as the Trademark Review and Adjudication Board), requesting to cancel the registration of the "Sony Ericsson" trademark. However, due to insufficient evidence to prove that Sony Ericsson is short for Sony Ericsson, according to the priority principle of the Trademark Law, Liu Jiajia is of course the legal owner of Sony Ericsson's trademark, and Sony Ericsson's request was not supported by the Trademark Review and Adjudication Board. Moreover, the Trademark Review and Adjudication Board issued a document11295 on June 28th, 2007, which clearly ruled that the trademark of "Sony Ericsson" belongs to Liu Jiajia. After negotiation and application for trademark reconsideration failed, at the end of 2007, Sony Ericsson appealed to the Beijing No.1 Intermediate People's Court, and both the Trademark Review and Adjudication Board and Sony Ericsson Digital were brought to court. Sony Ericsson asked the court to revoke the ruling of the Trademark Review and Adjudication Board. In September 2008, Beijing No.1 Intermediate People's Court made a first-instance judgment, requesting the Trademark Review and Adjudication Board to make a new ruling on the registration of Sony Ericsson's trademark. June 5438+October 2008 10, the competition for Sony Ericsson trademark between the two sides intensified. Sony Ericsson refused to accept the judgment of Beijing No.1 Intermediate People's Court on "requesting the Trademark Review and Adjudication Board to make a new ruling" and filed a lawsuit with Beijing Higher People's Court, demanding that the judgment of Beijing No.1 Intermediate People's Court be revoked. The Beijing Higher People's Court finally made the above judgment on March 12, 2009, after hearing on February 17, 2008. At this point, the four-year battle for Sony Ericsson trademark ended with the final victory of Sony Ericsson Digital, a national brand. Looking back on the road of safeguarding rights in the past four years, Fu Jianjun, general manager of Sony Ericsson Digital, said: We have suffered a lot of pressure and grievances, and we have also made a lot of efforts. On the one hand, we should engage in research and development, grasp production and open up the national market. On the other hand, we must go all out to deal with the lawsuit, and sometimes we have to face malicious public opinion attacks and malicious slander from some media. This may be the "growing pains" faced by national brands. In July 2007, when Sony Ericsson Digital was in full swing all over the country, many print and online media in Chongqing, Hubei, Shandong, Zhejiang, Jiangsu, Shanxi and other parts of the country appeared negative attacks on Sony Ericsson Digital almost on the same day. This kind of large-scale negative reports that occur at the same time in the whole country does not rule out the careful planning and special manipulation of some people. Faced with the media's public opinion attacks, Sony Ericsson Digital did not fight a war of words unnecessarily, but strengthened its investment in research and development, production, channels, terminals and brand promotion, and won the trust of channel agents and consumers with excellent product quality. In that year, it achieved an annual growth rate of 400%, and entered the top ten in the industry in one fell swoop. In 2007, it won the title of "Top Ten Influential Brands in China Digital Industry". Become a dark horse with the fastest development of digital industry in China. Sony Ericsson Digital finally countered the malicious slander and attack of its competitors with brilliant achievements. Just after the Beijing No.1 Intermediate People's Court made a judgment on Sony Ericsson's trademark dispute in September 2008, some media attacked the Trademark Review and Adjudication Board with harsh words such as "sit idly by" and "ignore". This kind of behavior is a very explicit provocation to the relevant departments of our government. To put it bluntly, it is to put pressure on the relevant state departments through media and public opinion to achieve their own goals. Fu Jianjun said that in order to safeguard the legitimate rights and reputation of national brands, Sony Ericsson has never made any compromise to its competitors in the face of the application to the Trademark Review and Adjudication Board and the appeal to the Beijing No.1 Intermediate People's Court. We always believe that the law is fair and just, and the dignity of China law is inviolable. The final judgment of Beijing Higher People's Court gave the national brand Sony Ericsson justice. Sony Ericsson trademark dispute is another intellectual property dispute between local brands and international giants after Wahaha trademark war. Although the industry is different, the result is the same. The final victory of the national brand indicates the real rise of the national brand, which will greatly inspire the national spirit and inspire the confidence of the Chinese people.

Thanks to your universal education, I always thought that seeking love was seeking love. Yes, this country has handed over foreign goods.