I believe many people will be familiar with the name Wanda. After all, its shopping malls are located all over the country. After more than 30 years of development, it has become a large multinational enterprise group focusing on the modern service industry. Among them, Wanda Plaza, Wanda Cinemas, Wanda Hotels, Wanda Cultural Tourism City, and Wanda Baby King have all become well-known brands in China.

Wanda Network Technology Group owns Feifan Information, Kuaiqian Payment, credit reporting, online credit, big data and other companies, and uses big data, cloud computing, artificial intelligence, scene application and other technologies as entities. The industry realizes digital upgrading and provides consumers with new consumer services in their life circle. In short, the relevant aspects are relatively complete, and recently, it has also started the registration of new trademarks.

Tianyancha App shows that recently, Dalian Wanda Group Co., Ltd. has applied to register multiple "Wancha" trademarks. The international categories include beer beverages, convenience foods, kitchen sanitary ware, etc. The current trademark status is awaiting substance. review. In fact, on October 20, 2021, Wanda Film stated on the investor interaction platform that Wancha is a private brand tea drink launched by the company in its cinemas, including independent stores and integrated stores with Costa Coffee. form, currently operating well.

Nowadays, milk tea and other catering industries have great demand for them either for daily needs or for people themselves. Under such circumstances, it is natural that more and more people are beginning to work on their related trademarks. But because of this, there are relatively many competitors for this trademark, and it seems that trademark registration is not foolproof. Therefore, if you really deal in milk tea-related products, you should spend more time building bridges.

At the end of October last year, Wanda Cinema mentioned in its reply to the investor interactive platform that Wanda Cinema would launch its own tea brand "_tea" in some stores, including independent stores and COSTA Coffee fusion shop has two forms. _Tea drinks are basically priced at about 19 yuan, and cheese tea, fruit tea and other categories are priced at 26 yuan. In terms of price, _Cha is aimed at the mid-to-high-end market and is similar in style to Wanda Cinema.