The brand name of Goldlion was designed by Mr. Ceng Xianzi, the founder of the company, with the number 1970. Including the trademark pattern and brand name of English Goldlion and Chinese Goldlion, forming a whole. The Chinese translation of the brand name Goldlion means Golden Lion, which is a symbol of happiness and brings happiness to people.
The lion is the king of beasts, which shows that it dominates the men's world in the clothing industry. With the style of a king, it has built a famous brand in China and even the world. However, Cantonese "Golden Lion" is homophonic with "Today's defeat". In order to prevent some customers from thinking that they are guilty, they translated the English golden lion into gold, and the lion into profit, and then merged into one, which became today's Goldlion.
The change of China's brand name not only lost the kingly demeanor of the Golden Lion, but also contained the auspicious omen of Jin Li's surging. This brand is loud, elegant and popular in Xian Yi. Goldlion's logo is a combination of Goldlion's abbreviation GL, and its connotation is Golden Lion. Its visual image reminds people that G is the earth and L is the golden lion. There is a golden lion on the earth-awakening the East: It indicates that the products of Goldlion enterprises have infinite broad prospects. The standard English characters are written with a brush, creating a unique way, floating between the ups and downs of strokes, depicting the winding Silk Road and flashing the charm of the oriental nation. The product series produced, managed and franchised by the company covers four categories: men's wear, underwear, leather shoes (licensed) and leather goods (licensed). Every product is made by a famous European teacher. The combination of materials and design, the combination of fashion and taste, and exquisite craftsmanship show the extraordinary tolerance of men. The consumer group of Goldlion products is positioned as a young, enterprising, energetic, determined, intelligent and personalized new white-collar class, creating an elegant world for men in a brand-new way. "Goldlion" has now become a symbol of confidence for men with taste.
"Goldlion" clothing series includes shirts, T-shirts, suits, trousers, casual pants, jackets, cotton-padded jackets, sweaters and clothing (including ties, leather goods, tie clips, gift boxes, etc. ).
"Goldlion" golf series sports and leisure series, including shirts, T-shirts, casual pants, jackets, sweaters and so on.
"Goldlion" underwear series home clothes and underwear series, including men's and women's underwear, underwear, home clothes, pajamas, bathrobes and so on;
"Goldlion" leather series (franchise) includes men's and women's leather shoes and purses (franchise). Facing the challenge of 2 1 century, with the goal of building an international brand, Goldlion vigorously promotes the reorganization of brand image, from product innovation to market image to brand culture, and realizes a new leap in corporate strategic development. On the one hand, Goldlion men's wear brand adheres to the classic and innovative concept, and its brand image is becoming younger and more fashionable. In order to adapt to modern people's lifestyle of paying attention to life taste, advocating relaxation, and pursuing harmony between man and nature, and to conform to a fashionable trend of formal dress and leisure in the international clothing market in recent years, the concept of "new formal dress" of Goldlion's youth, parent-child and fashion came into being in the "men's world".
At the same time, through deep cooperation with international professional design institutions and fabric research institutions such as Europe, Japan and South Korea, and with the application of fashion technology, Goldlion brand makes bold innovations in styles, fabrics, colors and styles, and provides innovative fashion products. Among them, classic, urban life, travel and other three series full of international fashion elements are deeply loved by most white-collar workers and successful people.
On the other hand, Goldlion brand is also actively promoting MD (commodity planning) and VMD (visual merchandising) systems, realizing the leap of product design and development, as well as the leap of terminal image and brand image.
Goldlion will take building an international brand as its goal, and steadily push forward the brand innovation and development strategy from product innovation, market image to brand culture. Nowadays, with the enterprise spirit of always pursuing Excellence and the enterprise concept of constantly innovating and changing, Goldlion is building a brand-new Goldlion that is younger, more fashionable and more dynamic, and realizing the sustained, stable and high-speed development of the enterprise and brand.
1968: Dr. Ceng Xianzi, the chairman of the group, founded the Goldlion enterprise that produces neckties in the form of family workshops. 197 1 year: Goldlion trademark is registered in Hong Kong. In the same year, Goldlion (Far East) Limited was established. With its unique design and excellent quality, and through strong advertising, Goldlion's products are quickly welcomed by customers.
1973: Started to set up their own sales counters in local department stores.
1974: Goldlion products gradually expanded from ties to high-quality fashionable leather goods and men's accessories.
198 1 year: goldlion Singapore co., ltd was incorporated to co-ordinate the sales of goldlion products in Singapore.
1984: Goldlion products began to enter the China market.
1987: Goldlion added shirts to its product line.
1990: goldlion (China) co., ltd was incorporated to co-ordinate the domestic clothing business of the group.
1992: The Group is officially listed on the Hong Kong Stock Exchange (stock code: 533).
1993: The group purchased the Shatin Goldlion Group Center and the Hong Kong headquarters moved into the property immediately.
1999: Guangzhou Goldlion Digital Network Building was completed, which provided the Group with an ideal rental return.
In 2000, the group reorganized its domestic clothing business, strengthened management, monitoring and product design, and gradually achieved good results.
200 1: Develop the clothing business in Malaysia market.
In 2005, the brand flag of Goldlion soared into space with "Shenzhou VI"; In the same year, the first Goldlion TSR Life concept store officially opened in Lan Kwai Fong, Central.
2006: The real estate development project in Meizhou City, Guangdong Province started.
2007: The first Goldlion jewelry in Hong Kong opened in the east of Tsim Sha Tsui, injecting "freshness" into the brand. Fashion "image.
In 2009, on the occasion of the 60th anniversary of the founding of New China, Goldlion launched a limited edition tie to commemorate the 60th anniversary-"China Red".
In 20 10, Goldlion suits and shirts have been ranked among the top ten best-selling brands of similar products in the national market for 10. Goldlion tie has also been the best-selling brand of similar products in the national market for 15 years. Under the guidance of the concept of market segmentation and centralized sales, Goldlion Jinbiao Store came into being.