The essence is that a company or individual can use the trademark independently after obtaining it, but other users or companies that have not applied for the trademark cannot use it.

It is precisely because of the great influence of trademark rights on enterprises and individuals that many enterprises have established trademark protection teams, the main purpose of which is to protect the company's trademark rights and legal rights. There are numerous applications for trademarks by large Internet companies or large enterprises, which brings continuous opportunities for enterprises to use trademarks.

On the other hand, Nanjing's big-name file won the lawsuit, which is essentially a form of legal protection for merchants' trademark rights. In fact, most people think that the name belongs to a generic term, but there will always be some businesses who find another way and choose to participate in trademark protection in a full state.

in addition, any kind of trademark infringement will not be recognized by law, which is a concrete manifestation of trademark exclusivity. In the event of trademark infringement, waiting for the infringed will be legal protection. The essence of trademark right is that an individual or a company owns the trademark alone

In fact, after each company obtains the trademark right, there will be a certain timeliness of use. Once a company obtains a trademark, it does not use the trademark immediately, but waits for the trademark to expire. After the trademark is used for a certain period of time, the company leaves it alone. Other companies can reapply for the trademark, after all, the company that owns the trademark did not complete the renewal in advance.

on the other hand, most websites have different opinions on the nature of trademark rights. In my opinion, exclusivity can show the influence of trademark rights. Other businesses are not allowed to use the trademark, which can protect the trademark owner who has obtained the application to a great extent.

generally speaking, the trademark application process is not easy, and some trademarks are particularly vulnerable to official rejection. Therefore, under the guidance of professionals, large companies realize the maintenance of trademark system. In fact, when Internet companies, technology companies and catering enterprises apply for trademarks, there are not a few applicants who are rejected, let alone ordinary people.