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What can a trademark do?

1. If the trademark is successfully registered, the trademark registrant can enjoy the following six rights of the trademark:

Legal basis:

China's "Trademark Law" stipulates: A trademark approved and registered by the Trademark Office is a registered trademark. The trademark registrant has the exclusive right to use the registered trademark and is protected by law. The exclusive right to use the trademark shall include:

1. Right to use: The trademark registrant has the right to use the trademark. Use the trademark on the goods and services for which the registered trademark is intended to be used, and use the trademark in related commercial activities.

2. Right to license: The trademark registrant has the right to license others to use its registered trademark by signing a trademark license contract in accordance with legal provisions.

3. Exclusive rights: Trademark registrants have exclusive rights to their registered trademarks, and no other person may use a trademark that is identical or similar to the registered trademark on the same or similar goods or services without authorization.

4. Right of prohibition: The registrant of the high mark has the right to stop others from using the same or similar high mark as their registered trademark on the same or similar goods or services without authorization.

5. Right to transfer: Trademark registrants have the right to transfer their registered trademarks to others with or without compensation through legal procedures.

6. Inheritance rights: As intangible property, trademarks can be inherited by their heirs according to the order of property inheritance.

2. Successful trademark registration also has the following benefits:

1. It is easier for consumers to subscribe to the brand.

Trademarks are symbols of products. Only products with trademarks can allow consumers to buy with confidence and be recognized by consumers for purchase.

2. The trademark registrant has the exclusive right to use the trademark and is protected by law.

China's "Trademark Law" stipulates that: a trademark approved and registered by the Trademark Office is a registered trademark, and the trademark registrant has exclusive rights to the registered trademark, including: right to use, license to use, exclusive right, prohibition rights, transfer rights and inheritance rights.

3. Through trademark registration, you can create a brand and occupy the market first.

Only when products have trademarks can they be promoted in the market and seize market share; only companies with registered trademarks can become bigger and stronger.

4. Enterprises can improve their competitiveness by registering trademarks.

The higher the reputation of a trademark, the stronger its market competitiveness, the higher the status of its products in the minds of consumers, and the easier it is for the products to be sold in large shopping malls or supermarkets, which increases the trust of consumers. and demand will increase.

5. A trademark is an intangible asset and its value can be evaluated.

Enterprises can realize value by transferring, licensing others to use, or pledging.

6. Trademark is a necessary condition for quality inspection, health inspection, bar code, etc.

Local industrial and commercial bureaus at all levels supervise the quality of goods and services through the management of trademarks.

The above are all the answers, I hope they can help you!