The Origin of World Famous Sports Brand Trademarks
Nike
Familiar American brands. 197 1 Philkinpht, the founder of blue ribbon sporting goods company, decided to rename the company in order to expand the Asian market and enhance the company's image. The boss put forward the name of "six dimensions", which the company staff denied. Finally, the boss asked the staff to come up with a better name before the specified time limit, otherwise they would stick to the name of "six dimensions", and this time limit was only 12 hour. Jeff Johnson, the only full-time employee of the company, took advantage of the time difference between the two places and delayed for three hours, racking his brains, thinking and thinking, but didn't make much progress. Tired and sleepy, Jeff, who loves ancient Greek literature, met Nike, the goddess of victory in ancient Greek legend. The goddess in his dream inspired him, so he proposed Nike as the new name of Blue Ribbon Company and got the approval of his boss. From 65438 to 0978, after the company's sales exceeded 1 billion dollars, Blue Ribbon Sports Company officially changed its name to Nike Company, and now this name has become synonymous with billions of assets. As for the famous "hook" shape of Nike trademark, it was designed by Caroline Davidson, a painting art student at Portland State University, at a cost of $35-197 1 year. Now people see the hook-shaped figure is much smaller than the original, but it expresses a stronger sense of speed and excitement.
Adidas
Many people think that the design of three leaves on Adidas trademark represents a blooming flower. In fact, it originally represented a map of the world, and also referred to the three belts sewn on sports shoes by Eddie Tessel, the founder of Adidas. After some changes from 65438 to 0949, since the 1970s, three ribbon trademarks have been covered by three leaves marking the world map. With the changes of the times, flowers from three to three leaves and then to three petals have appeared one after another, always around a three-character word. Because it represents the spirit of "equality, classic beauty and highest" of Adidas.
Kappa back to back
In the early 1970s, profound social and cultural changes took place in Italy, which was an era of resistance and rebellion. In this change, clothing has also adapted to a new way of life, and Kappa is the product of this change. The time is 1972. The products are permeated with European Europa style. 198 1 signed a contract to sponsor Juventus Football Club in Italy, and then successfully sponsored the American national track and field team to participate in 1984 Los Angeles Olympic Games. Kappa has been successfully recommended to the world. Its characteristics: tight fashion and vigorous sports design style are adopted. Combine sports and leisure well, and extend KOMBAT series of tight-fitting football with KAPPA characteristics to other non-professional sportswear products to realize the above design concept. Founder "BASICNET". You just entered the China market in March 2002, and creating sportswear suitable for people's daily wear is its product development strategy. There are both fashion products of 18-25 years old and sports and leisure products worn by mature people. Positioning in China market: middle and high-end international sports brands, lower than Nike and Adidas, higher than Li Ning brand. Fabulously expressed the villain "Aumigny" (two villains sitting back to back) in Italian, and sponsored the Italian national team and Rome team. Especially the domestic volleyball competition. Unforgettable slogan "Who loves me and comes with me"
puma
Herzogenaurach, located in Bavaria, southern Germany, was an unknown town at the end of 19, and its main economic tradition was clothing industry. However, today, it attracts people's attention because it is the headquarters of Puma, a world-famous sporting goods company.
A local shoemaker started his own small workshop factory. At first, I mainly made leather boots and slippers. He has two sons: RUDOLF DASSLER and ADOLF DASSLER also work in this factory. 1924, when two brothers grew up, they inherited their father's business and invented wooden nails for nailing leather bags under leather boots. At that time, the German people loved football, and their enthusiasm for football was unparalleled in the world. Players also demanded good sneakers. Therefore, making running shoes and kicking shuttlecock has become their direction. With the growth of the company, there was a contradiction between the two brothers. 1948, they decided to split up. My brother founded Puma, and my brother founded Adidas.
Short wildebeest
After Reebok's propaganda offensive was frustrated, Reebok decided to reinvent itself and start a new business, and launched the concept of "producing excellent and efficient products with high technology". And its new trademark is tailored to match this concept, but it is slightly changed on the basis of the two straps on both sides of the original Reebok sneakers, which is the pattern that everyone often sees now. However, its original trademark with the British M logo is still the official logo of its classic series and company.
From 65438 to 0895, Joseph Foster, the founder of Reebok, was a British sprinter. He hoped to have a pair of running shoes with nails, but due to the lack of financial resources and resources at that time, he made a pair of "Foster running shoes" named after himself.
1900, Foster further improved his technology and established his own business to provide handmade running shoes for local sports fans. The news is widely spread, and this kind of running shoes is widely accepted and occupies a leading position in the market. This kind of "Foster" spike shoes has brought historic changes to sprint since then and has been used for 50 years.
1904, Foster spiked shoes to help Iverson reach the peak of his career, and set three world records in Glasgow in 1908. Foster's inflatable running shoes have greatly promoted the Olympic Games and professional sports, and Foster has also developed a self-test platform to provide the best comfort for runners.
1933, old foster died, leaving his career to his two sons: James and Joan.
1938, Thomas took part in the national competition in Australia, and set a record of 100 yards and 220 yards.
From 65438 to 0958, with the passage of time, Foster Company has been expanding and developing into other fields of sports. Foster's grandson also joined the company. Together with other family members, he continued to build more comfortable sports shoes for elite athletes and focused on designing more agile sports shoes to improve athletes' performance. Joseph and Jeffrey, the other two grandchildren of the founder, returned to Burton, England after serving and developed with the company. They started from themselves and set up a comprehensive company, first called Macaulay Football and Footwear Company, and later named Reebok (African Antelope).
From 65438 to 0979, Paul Furman, an American outdoor equipment manufacturer, took a fancy to Reebok at an international exhibition and finally won the right to operate Reebok in North America.
Wengbo
UMBRO, an internationally renowned brand with a history of 80 years, is a football clothing manufacturer headquartered in Britain, which was founded by British Cambrian brothers on 1924. The two brothers combined five English letters from their English names (HUMPHREY BROTHERS) into the word UMBRO, and then added a diamond double diamond pattern, which became the registered trademark of UMBRO today.
Umbro was the first to make sportswear. Later, due to the needs of the times, it was changed into a military uniform series, and now it has begun to transform into sportswear. The edges and corners of its graphics seem to make people feel a kind of hardness and regularity belonging to the army. The concept of its diamonds is that people will not ignore the precious and heavy texture of this brand. It is a sponsor of England's national football team and Manchester United. The love of Michael Owen.
In the growing process of umbro, he won the World Cup with many Hulks, including 1966 World Cup champion England, and the same year was also the most glorious historical moment in umbro. At that time, among the last 16 teams, 15 teams wore umbro jerseys. With a history of more than 70 years, umbro has been developing steadily with the brand concept of focusing on football. At present, it has become a world-renowned professional football clothing and equipment supplier with all kinds of football-related equipment.
Draw digital gambling games
1970 originated in Italy and has always occupied an important position in the field of football. Its technical content, brand influence and financial strength are no less than those of other European brands.
In the 1990s, lotto entered the China market, but the so-called entry only depended on the Hong Kong Xing Jun Trading Co., Ltd., the general agent in Greater China, to set up agencies all over the country. There is no advertising support at all, and consumers' understanding of products only stays in the POP at the terminal point of sale and the recommendation of the clerk.
In 2000, Hongkong Xing Jun Trading Co., Ltd. set out from Guangzhou and began to spread and promote lotto, hoping to achieve the purpose of national promotion by cutting into Guangzhou to occupy the commanding heights of the market.
Diadora
Founded in 1948, near Montebello, Italy, a region known as the "Silicon Valley" of sports shoes, like other local companies, its original products are also composed of hiking shoes and walking shoes, and later called the prototypes of hiking shoes and ski boots.
Subsequent scientific and technological progress and diversification of sports also changed DIADORA's product concept; This has also made DIADORA a series of classic works after the world-famous ski boots and casual shoes.
Since 1970s and 1980s, DIADORA's logo has been put on the world football and tennis respectively. A new marketing strategy began to grow during this period, which directly led many of the most popular champions to become the spokespersons of DIADORA.
Since then, all DIADORA's series of products have shown the public fascinating games, exciting penalties and overtime. The first DIADORA brand spokesperson to win the championship was Martin Mulligan, followed by tennis stars Guillermo villars and bjorn borg, and football stars Bettega, cabrini and Zico. Under the leadership of Borg, the brand rose to an unexpected height, and the Azzurri (Italian national team) continued to fight for honor in the next few years. Now, it's roberto baggio, Christian Vieri and the passionate Italian Roma team.
At the same time, sponsorship activities began to take root in the fields of track and field, cycling, Formula One racing and basketball. In these places, great stars, top players and world champions have all fought in DIADORA's products. All this is the beginning of the company's sponsorship of sports, which eventually covers all fields and pushes the success of the brand to an unattainable height.
In order to improve DIADORA's ability as the main sponsor of these top male and female athletes, the company began to establish a research and development center composed of footwear engineers, and began to cooperate with the Bioengineering Center of Milan Polytechnic University. This leading team at that time was later joined by plastic surgeons. These first scientific and technological cooperation also highlighted the design and development environment of DIADORA footwear, and the following advantages were integrated into the design of footwear, making the brand more outstanding in the market.
Fira (Fira)
Feile Sporting Goods Company in Rome, Italy hired a Japanese designer to design the trademark 1972 for Feile. So the trademark with the letter "F" as the main element came out and was greatly appreciated by Philo's Italian boss. This "F" letter is very creative, using beautiful and plump geometric patterns, with a strong sense of art, which is consistent with Italy's long artistic atmosphere. Therefore, until today, Philo has no intention to change the trademark.
ASICS
This is a new concept trademark after 1993 replaced asics. On the basis of the original work, it added the Greek European color and crowned a Latin letter "α" with lowercase letters asics. This Latin letter alpha has a source. After the designer's processing, this alpha becomes a spiral radiator, which represents the speed of motion ("alpha" particles in matter) and the feeling of motion. If the meaning of the trademark is further extended, it is to represent the potential development ability of asics in the 2 1 century with the cosmic sense of "swirling starry sky" and the enterprise spirit of constantly breaking through and upgrading to maintain its "A" level.
Mizuno
One of the world's leading Japanese sports brands, serving various sports.
Founded in 1906, it mainly produces and deals in sporting goods. Mizuno Co., Ltd. was recognized as the sponsor of the Olympic Games by the International Olympic Committee. Shanghai Mizuno Co., Ltd. is one of the major production bases in Asia, with three factories for ready-made clothes, baseball gloves and golf clubs and a domestic sales department responsible for the operation and sales of the China market. A complete set of imported Japanese equipment, technology and management mechanism. Production and processing of export products, while relying on Japanese technology, and constantly strengthen the development of domestic products and market development.
Mizuno has a full range of products, covering almost all major sports. Product development is based on extensive scientific research to ensure more comfortable and safe sports. At the same time, we firmly believe that the combination of technology and human sensibility can create perfect quality. While expanding the product range, we constantly adopt new technologies, develop new products and enhance the functionality of products to meet the needs of today's market. Excellent quality control is the foundation of Mizuno products.
contrary/opposite
1908, Moore Converse founded a professional basketball shoe factory in Springfield, Massachusetts, and CONVER ALL SATAR was born. 19 17 officially launched ALL START canvas shoes, which are popular all over the world with their wild and uninhibited designs. 1923 became a famous trademark with the autograph of basketball star CHVCK TAYLOR by virtue of its athletic talent and eloquence. All START canvas shoes, retro, popular and environmentally friendly, are the spiritual symbols of American culture. With its freewheeling, free and unrestrained dress mode, it has become a loyal stall for young people who pursue self-fashion.
Converse has a fixed image in people's minds so far. However, in 1989, some adjustments and changes were made to the original trademark: the "star" in the box was placed in the middle of the letter "O", and the box was removed, and a new color Patone 485c was adopted. In addition, the company also retained other retail stores with the "star" logo, "cons" shoes and all-star basketball shoes with the "Star" and converse logos. Because to a certain extent, converse represents tradition, authority and the United States.
champion
-Champion is the first sportswear manufacturer, which has a close relationship with American sports. C, like converse and other brands, has existed since there were sports competitions in the United States. C-shaped trademarks and classic designs of red, blue and white have been circulating for a long time, but they can't be traced back to their origins, but they will continue to be used because they are the embodiment of the movement itself and a part of the history of American sports.