Self-heating rice is also called instant rice because it does not take a long time like ordinary rice. Users can simply cook or heat it for fifteen minutes before eating. Under normal circumstances, cooked self-heating rice with seasoning can be comparable to rice cooked in a rice cooker. It is a very convenient staple food for people who have no time to cook.

There are four main types of self-heating rice: dehydrated dry type, semi-dry type, frozen type, and canned type. From the Bajie Intellectual Property Trademark Encyclopedia, we can find that the self-heating rice trademark belongs to Category 30 - 3007 - Instant Food - Instant Rice 300252; 3009 - Noodles and rice noodle products.

Self-heating rice has made people’s lives more convenient, especially with the advent of this fast-era economy, the demand for self-heating rice has remained high. So how is the value of the self-heating rice trademark measured? What factors influence the price setting?

①The trademark name is decent and good-looking

Trademarks are first for people to see. If there is a good design effect to match, then the value of the trademark will naturally be much higher, so we When designing a trademark, you should pay attention to: clearly define the brand’s positioning, identify the target audience, and judge based on the aesthetics of the target audience. Conceive the main application scenarios of the trademark, and highlight the good-looking effect in the main scenarios.

②Trademark category is very important

There are 45 major categories of trademarks. Sometimes when the name is the same, different categories will have different effects, so In addition to the good-looking trademark Bajie Intellectual Property, there must also be categories as basic support.

For example, the category of self-heating rice is Category 30, because it is edible and can solve hunger and other problems when necessary. It conforms to the standards of this era, so the price is definitely higher than the unpopular ones. The price of the trademark is no more than the price of the popular trademark.

③Category Completeness

Trademarks are divided into 45 categories, many of which are related to each other and are called related categories. If a brand has registered trademarks in several related categories, it means that the brand has promising future development prospects in this field and reduces the risk of trademark infringement. The price will be higher than that of a single category of trademarks.

④Symbolism of the name

The symbolic attribute of a trademark name is often the biggest factor affecting the value of the trademark. Obtaining a certain reputation as a trademark after long-term use will add a lot of value to the trademark. In addition, the trademark transfer of Internet hot words with special meanings may not have any advantages in the early stage. Once they become Internet hot words, their value will naturally not be the same.

There are many factors that determine the trademark transfer price, and each trademark has its own value. Therefore, if the company has the conditions, it will naturally choose the trademark based on the above factors, which will have a great impact on the future of the company. Development has great benefits.