Introduction of Head Office1995 September 18, Guangdong BBK Electronic Industry Co., Ltd. was established in Chang 'an, Dongguan. BBK's three series products are well-known in the domestic market with excellent quality and perfect service, and gradually expand to international markets such as Southeast Asia, Europe and America. The sales performance of BBK's three series products has maintained steady growth for a long time. The market survey results show that since 1998, the market share of BBK products has been among the best in the same industry in China. High-quality staff BBK has nearly a thousand professional technicians and managers with college education or above. Branches that produce three series of products have established R&D institutions respectively, and have rich software and hardware resources. First-class R&D talents ensure continuous technological innovation, and new products emerge one after another, leading the market trend. Most of the company's senior managers have rich working experience and rich experience as middle and senior managers in well-known local enterprises. From 65438 to 0999, Mr. Duan Yongping, the general manager, was selected as one of the 20 "Millennium Industry Leaders" of Asia Weekly for his "clear vision and innovative ability". Efficient management system BBK has an advanced management system, and three series of products have passed the ISO900 1 international quality system certification, and are known as "international trade passes". BBK's production management system adopts the internationally popular MRPII (Manufacturing Resource Planning System), 5S management system and TQM total quality management system, which ensures the reasonable cost, stable quality and reliable performance of each product. The effective brand strategy of BBK Company was introduced into CIS (Enterprise Identification System) by an international advertising company in 1997. Through long-term and continuous integrated marketing communication (long-term TV advertising in CCTV, the most influential media in China, and long-term print advertising in various regional markets across the country), BBK has hired internationally renowned movie stars Jet Li and Schwarzenegger as brand image spokespersons. As well as the strong support and sponsorship for social welfare undertakings and sports undertakings, the corporate image with a sense of responsibility and credibility has been recognized and praised by the public, the brand image has been deeply rooted in the hearts of the people, and the brand awareness and reputation have been rising. A market survey conducted by 1999 shows that BBK's brand ownership rate, no-tip first mention rate and future purchase intention are in the forefront of the same industry in dozens of large and medium-sized cities across the country. From June 5, 2000 to 10, BBK was recognized as a "famous trademark" by Guangdong Administration for Industry and Commerce. In February 2002, BBK (DVD player, telephone) was recognized as "China Famous Trademark" by the Trademark Office of the State Administration for Industry and Commerce. In September, 2002, BBK (Telephone) was rated as "China Famous Brand Product" by AQSIQ. On June 38, 2002+February, BBK Home Cinema was awarded as "China Audio Brand Product" and allowed to use the "A" logo. In August 2003, BBK》(DVD) was rated as "China Famous Brand Product" by AQSIQ. On June 5438+ 10, 2004, "BBK" repeater was rated as a famous brand audio product in China, and the symbol "A" was allowed. In May 2004, "BBK" won the DVD category "China Excellent Export Enterprise Award". In April 2005, "BBK" won the title of "My Favorite China Brand of CCTV in 2005". In June 5438+February 2005, "BBK" stereo was awarded the qualification of "National Inspection-Free Product" by AQSIQ. From June, 5438 to February, 2006, BBK's full range of DVD players (DVD, mobile DVD) once again obtained the qualification of "National Inspection-free Products" from AQSIQ. BBK Electronic Dictionary has also obtained the qualification of "National Inspection-free Product" issued by AQSIQ. BBK, a powerful marketing network, adheres to the business philosophy of "integrity" and "duty" and has established a huge marketing network in various provinces and cities across the country. The three series of products have tens of thousands of retail terminals, covering the vast urban and rural markets at all levels. Long-term and stable cooperation and common development make the whole network have strong cohesion. The marketing team with rich experience and professional level provides timely and effective training and support for network members, which greatly improves the competitiveness of the whole marketing network.