Huang Shandong Jimo Yellow Wine Factory was founded in 1949. Yellow rice wine, commonly known as "old wine", is a traditional specialty wine in China. It has a long history and is widely spread. It is one of the three ancient wines in the world. It is said that Jimo old wine was first brewed in the seventh year of Xining, Shenzong of the Song Dynasty (1074 AD).

Jimo old wine is one of the famous classical wines in China and a treasure among rice wines. Its brewing history can be traced back to more than 2,000 years ago, and there are official records that it was first brewed in the Northern Song Dynasty. During the Daoguang period of the Qing Dynasty, it was sold all over the country. Legend has it that during the Warring States Period, Qi State's Tianqi defeated the Yan army with a fire-ox formation. The local people used rice wine to reward the soldiers and inspire their fighting spirit to kill the enemy. It can be seen that Jimo old wine has a long history and culture, and it is especially good to survive for a long time.

2. The technology and functions of Jimo rice wine.

1. Technology:

Jimo old wine is made from rhubarb rice, Chenfu Maiqu, and Laoshan (maifan stone) mineral water. It is brewed by the six ancient methods of brewing wine ("the water spring must be beautiful, the pottery must be good, and the gunpowder must be obtained"). It is made from the original juice obtained after natural fermentation. It has the characteristics of magnificent luster, fragrant smell, unique fragrance, warm nature and mellow texture. It is an ideal nutritional drink. The sugar, wine, acid, color, aroma and taste in wine are all obtained naturally, making it a veritable green food. The brewing process is a microcosm of the history and culture of Jimo old wine.

2. Function:

The medicinal value of rice wine is unmatched by any type of wine. Jimo old wine has good health effects. Regular drinking in moderation can improve the microcirculation of the human body, relax muscles and activate blood circulation, strengthen the spleen and stomach, resist aging and prolong life, and beautify hair. It is actually a good wine for nourishing and fitness, and is good for arthritis, waist and leg pain. It has good preventive and curative effects on gynecological diseases and gynecological diseases, and has always been used as "medicinal wine" by traditional Chinese medicine. It can be seen from this that Miaofu Laojiu is actually a nutritious green and healthy drink.

3. The development history of Jimo old wine.

1. According to historical records, in the 8th year of the Republic of China (1931), Qi Jinmo, "Yuan Xingtai", "Quan Shengxiang", "Yuan Ju Zhan", "Zhen Yuan Pavilion", etc. The number of famous old wine workshops increased to more than 500. The business of the "old taverns" along both sides of the Black Water River was particularly prosperous and continued until the eve of liberation.

2. After the founding of the People's Republic of China, the state implemented a special brewing monopoly on alcohol. At that time, the Jimo County government built the Jimo Yellow Wine Factory based on the confiscated old tavern of Jiang Jiefu, the pseudo-vice county magistrate, and officially named its product "Jimo Old Wine". Since then, "Jimo Old Wine" has become the exclusive product of Shandong Jimo Yellow Wine Factory. Due to the continued development of traditional brewing techniques, the output of Jimo old wine has increased year by year. Therefore, in the rice wine industry, there has always been a saying that "Shaoxing is in the south and Jimo is in the north." Therefore, Jimo old wine is called the "Northern Yellow Wine". At the Second National Liquor Appraisal Conference, Jimo Old Liquor was rated as the National High-Quality Liquor and won the silver medal, an unprecedented honor in the development history of Jimo Liquor Industry since liberation. Jimo rice wine was rated as the second and third national high-quality wine. In 1984, it won the gold cup award and silver cup award of the national wine competition. In 1987, it won the special prize and first prize of the first China rice wine festival. In 1990, it won the first light industry award. It won the gold and silver medals at the exhibition, and was awarded the title of "Famous Brand Product of Shandong Province" in 1997 and 1998. The "Jimo" brand was awarded the title of "Famous Brand of Shandong Province" and is a famous brand of rice wine in China. In February 2000, Jimo Old Wine was the first product approved by the China Green Food Development Center to use the green food logo. Jimo Old Wine series products are currently the only green food in China's rice wine industry. In 1951, the annual output was only 20 tons, and in 1984, the annual output reached 887 tons. In the past, Jimo old wine could only be bought with a letter from the hospital, but now it has become a daily drink for people. Not only sold well all over the country, but also exported to Singapore, Japan, Mongolia, the former Soviet Union, Romania and other countries.

3. Similarly, it was also 1998. Shandong foreign trade giant Xinhuajin Group has a keen eye for gold, and has fully invested in the property rights of Shandong Jimo Yellow Wine Factory, injecting modern management concepts into this traditional enterprise. Since then, it has opened a new chapter in the revitalization of Jimo old wine.

4. In recent years, in order to continue and spread the history and culture of Jimo old wine and build the cultural brand of Jimo old wine, Jimo Yellow Winery has successively built underground wine cellars, Jimo old wine museum, and wine tasting room, and established The Jimo Old Wine Cultural Park and other landscapes that match the long history and culture of Jimo Old Wine are included. Every corner of Jimo Old Winery District is a component of the Cultural Park.

In addition, cooperate with the tourism management department to establish an industrial tourist attraction, and enter the Jimo Old Winery, which symbolizes the ancient, traditional and handmade craftsmanship of Jimo old wine. You can watch the entire traditional production process of Jimo old wine, personally participate in the brewing process, and taste the scene. Jimo old wine brewed; a tour channel is opened in the modern large-scale production workshop. By showing the history, culture, craft culture and corporate culture of Jimo old wine, you can more personally experience the fun of brewing Jimo old wine and understand the characteristics of Jimo old wine. Long history.

5. Today, Jimo old wine has more than 40 specialty stores and more than 200 dealers across the country, from Hainan in the south to Shenyang in the north. You can even see Jimo old wine in Shaoxing, the hometown of southern rice wine. product. In the past three years, the sales revenue of Jimo Old Wine has increased at an average growth rate of 20%. As mid-to-high-end products are continuously introduced to the market, the profits and taxes created by Jimo Old Wine are growing at an annual growth rate of 30%. The development speed of Jimo old wine this year ranks second in the national rice wine industry. Du Zuyao said confidently: "According to the current development trend, in the next few years, we plan to double the production and sales of Jimo old wine and enter the market. Enter the forefront of Chinese rice wine companies, continue to maintain the number one position in northern China, and be the leader in the rice wine industry."

It has developed from a handicraft workshop composed of nine people to the largest and most famous rice wine production enterprise in northern China. In the past 60 years, it has experienced hesitation, experienced setbacks, and also created brilliance. From the era of planned economy to the market economy after reform and opening up, Jimo Yellow Wine Factory has continuously set new records of development with the advancement of the times, making Jimo Old Wine a four-thousand-year heritage. The old brands that came down are exuding an intoxicating fragrance today.