Trademark transfer and trademark registration can obtain valuable trademarks through trademark acquisition, but trademark transfer refers to the act of transferring, selling or transferring a registered trademark to another person. To transfer a registered trademark, the transferor and the transferee shall apply to the trademark authority for transfer registration or pricing within six months from the date of transfer. Trademark registration is the prerequisite and condition for trademark users to obtain exclusive rights to trademarks. Only registered trademarks are protected by law. The principles of trademark registration are the basic basis for determining the exclusive right to use a trademark. The choice of different registration principles is the result of balancing the relationship between legal certainty and legal fairness among legislators in various countries. In the process of trademark transfer, what factors have an unusual relationship with the value of the trademark?

1. The value of a trademark is related to the goodwill of the product

The product is attached with a trademark. The quality of the goods directly affects the value of the trademark. A good trademark will greatly increase the added value of the trademark. However, many companies do not pay attention to the quality of their products, and their trademarks will also be affected. Only when merchants realize this, the value of trademarks will greatly increase with the improvement of product quality.

2. The comprehensive strength of the enterprise affects the value of the trademark

Of course, the value of the trademark is closely related to the comprehensive strength of the enterprise. Now, major players are bundling trademarks and products. The level of corporate publicity will affect product sales and, of course, the value of the trademark. The publicity efforts of large companies must be stronger and stronger than those of small companies. After all, large companies have comprehensive strength, so trademarks and products can also increase their value.

3. The instability of trademark value itself

The same trademark has different values ??in different periods. For example, we are familiar with Wong Lao Kat. The registered trademark of Wong Lao Kat in Hongdao Group has just started to be used, but we are not familiar with it. However, Hongdao Group publicly claimed that Wanglaoji quickly occupied the herbal tea market and the value of the trademark changed. In 2010, the trademark "Wanglaoji" was valued at 108 billion yuan. It can be seen that the value of trademarks is different in different periods.

Trademarks are intangible assets of an enterprise. Trademarks can reflect their value through trademark transfer. Nowadays, registering a trademark is increasingly difficult. Registering a good trademark is even more difficult. It must be said that trademark transfer has become a trend.

Whether it is trademark registration or trademark transfer, it is all for the sake of corporate brand influence. If you have a legally recognized trademark, there will naturally be a brand in the market. The purpose of a company acquiring a trademark is simply to obtain the value of the trademark and brand.