Founded in 1996, Yilian Enterprise Group has developed from a simple gift trade to a multi-industry, multi-brand and multi-operation mode group operation enterprise integrating R&D, design, production and market operation. The Group currently has nearly 4 employees, including nearly 6 professional product R&D teams and nearly 25 marketing talents with many years of experience in planning and marketing management.

the group's gift industry developed earlier, which pioneered the introduction of household (silk quilt) products into the gift channel in China. It is one of the earliest enterprises in China to advocate the branding and professional operation of the gift industry. Since the birth of Yilian brand in 21 and its operation by Beijing Yilian Liye Technology Development Co., Ltd., a subsidiary of the group, the popularity and reputation of Yilian brand in the home gift group purchase channel in China have been continuously improved. Beijing Yilian Liye Company, as a subsidiary of Yilian Enterprise Group, has fully implemented the grand strategic objectives of the group enterprise, and made a series of major breakthroughs in industrial layout, multi-brand development and team building in recent years: Hubei Yilian produced 2 million bed sets of silk products such as silk quilts, the construction of the largest silk quilt production base in China started, Hangzhou Yilian R&D logistics center was established and its advantages were highlighted, and the national marketing academic exchange meeting of Yilian was promoted. With the construction of terminal brand image, products and storefronts, the implementation of these strategic decisions has stabilized the series advantages of Yilian in China gift channels and gift industries, such as R&D, innovation, strong supply, excellent quality and training. At the same time, the establishment of terminal image and the start of terminal retail storefronts show that Yilian has extended and enriched from the brand of gift group buying channels to the brand of the public. In 27, Yilian was awarded as a famous trademark in Beijing. As the vice president of the Gift Industry Chamber of Commerce of the All-China Federation of Industry and Commerce, Beijing Yilian Liye Company will continue to strengthen its research and development advantages in the field of home gifts, and at the same time increase the research and development efforts of Yilian Liye's business gifts and creative outdoor sports, massage foot bath and life museum products, and continue to lead the field of welfare gifts in China, promotional gifts, business gifts and other fashionable life gifts. As one of the core industries of Yilian Enterprise Group, the home textile industry officially started in 23. Beijing Yilian Jiamei Household Products Co., Ltd. is the carrier of the home textile retail terminal operated by the group, and is the sole and exclusive agent for the total operation of the French healthy home brand "Tilaya" in Chinese mainland. The company gathers a large number of top domestic product pattern and craft designers, and through continuous exchanges and cooperation with international professional home textile exhibitions such as Frankfurt and Paris, it constantly innovates in product research and development and home display; At the same time, reasonable marketing strategies and effective incentives have enabled the brand of Tilaya to expand rapidly, with nearly 1 stores all over the country. The home textile industry has a broad market prospect, and the young and energetic Tiraya team will be another powerful profit growth point of the group.

The silk industry has a long history. Hubei Yilian Sunshine Silk Textile Co., Ltd., a subsidiary of the group, relies on Dabie Mountain area, which is rich in sericulture resources in China, and relies on the national industrial policy of "moving mulberry from east to west". It will adopt the operation mode of "company+base+farmers" to ensure the strong production and supply capacity of sericulture products, and at the same time promote the development of cocoon and silk industry in the whole region and the construction of a harmonious society. As the product supplier of Yilian brand and its own honest sunshine brand, Yilian Silk has been awarded the honor of high-grade silk in China by continuously providing high-quality original ecological silk products every year.

Beijing Liying Tianxia Culture Media Co., Ltd., established in January 27, is one of the sunrise enterprises under the group and the foothold of the group's involvement in the cultural media industry. The magazine Liying Tianxia, founded by Beijing Liying Tianxia, takes "promoting etiquette culture, paying attention to the gift industry, serving the gift channel and guiding the development of the industry" as its publication purpose and "authoritative, ideological, knowledgeable and service" as its publication policy. Closely following the main theme of industry development, we are committed to creating a platform for 1 gift manufacturers to display corporate image, release investment information and understand industry trends, and provide a garden for 1 gift sales companies to explore development business opportunities, obtain new product information, understand partners and improve marketing management capabilities. It is our eternal mission to advocate the cooperation of manufacturers to win, promote the healthy development of the industry and continuously improve the sales scale of 2 billion yuan gift channels; Helping gift enterprises to make greater achievements and assisting enterprises that want to make a difference through gift channels to achieve success are the service themes we always adhere to. Over the past year or so, with the concerted efforts of all my colleagues, Gift Win the World has made a major breakthrough, and it has won the title of the first issue of gifts in China, and its prestige and influence in the industry have been continuously improved.

From the initial gift shop to the standardized corporate operation, from the simple gift trade to the independent research and development design, from the extensive product consignment to the independent multi-brand strategy, from the past single-handedly entering the market to the professional and dedicated teamwork ... The eleven years that Yilian Enterprise Group has gone through, step by step. In the new year, Yilian Enterprise Group will introduce a brand-new performance appraisal system, with target management as the guidance, work plan as the assessment content, execution as the main assessment foothold, full participation, comprehensively improve the management level and execution of the enterprise, improve the professionalism and professionalism of employees, and lay a solid foundation for the five-year listing grand goal of the enterprise and the development of employees.