Yellow wine is the favorite wine of Shaoxing people, and rice wine culture is an important part of Shaoxing’s profound history and culture.
The "Guyue Longshan" brand in Shaoxing rice wine is one of the "China's Famous Trademarks". The Shaoxing Rice Wine Festival began in 1991, aiming to promote Shaoxing rice wine culture and expand the popularity of rice wine at home and abroad. It uses Shaoxing rice wine as a carrier to carry out a series of economic and trade negotiations, investment promotion, technical talent introduction, tourism project promotion and other activities. Demonstrate the new image of Shaoxing's reform and opening up, and promote all-round cooperation between Shaoxing and the outside world in economy, trade, science and technology, talent, and tourism.
Shaoxing rice wine is the representative of Chinese rice wine and one of the eight famous wines in China. In 2000, Shaoxing's rice wine output was 157,000 tons, realizing profits and taxes of 207 million yuan.
Shaoxing rice wine is brewed by natural fermentation, using refined white glutinous rice, high-quality wheat and Jianhu water as raw materials. The three are commonly known as "the meat in the wine, the bones in the wine, and the blood in the wine". Its color is yellow and clear, its aroma is rich and fragrant, and its taste is mellow and sweet.
As early as the Spring and Autumn Period and the Warring States Period, the brewing industry in Shaoxing was relatively common. Since the Qin and Han Dynasties, it has endured through the Tang, Song, Yuan, Ming and Qing Dynasties, and has gradually developed into one of Shaoxing's traditional pillar industries. Shaoxing has always produced famous wines, many of which were tributes from the imperial court. By the Ming Dynasty, it began to be sold abroad. The wine produced by Shishan Yinye Wanyuan Winery is of excellent quality and is exclusively sold in Japan and Nanyang Islands. In 1915, Shaoxing Wine Yunjiji, Qian Yucui and Fangbailu Wine won gold and silver medals respectively at the Panama Pacific International Exposition in San Francisco, USA. Their products were exported to London, UK, New York, USA, Tokyo, Japan and other major cities. In 1929, he won another gold medal at the West Lake Expo in Hangzhou. After the founding of the People's Republic of China, Yuanhong Wine, Jiafan Wine, Xiangxue Wine, Shanjiujiu Wine, and Huadiao Wine have won 7 international gold medals, 5 national gold medals, and 30 provincial and ministerial level excellence awards. Since 1988, Jiafan wine and Huadiao wine have been listed as special wines for state banquets. In recent years, microbial fermentation technology has been used in the rice wine koji making process, and attention has been paid to branding. In 1999, "Guyue Longshan" was recognized as a well-known trademark by the State Administration for Industry and Commerce.
China Shaoxing Yellow Wine Festival
Yellow wine is one of the three ancient wines in the world. Shaoxing is the famous hometown of rice wine in China. It has a long history of wine making. The wine festival Activities have also taken place early. According to historical records, Tai Buhua, the general manager of Shaoxing Road in the Yuan Dynasty, once "drank local wine, raced dragon boats, and had fun with the people" in Xuedu Village near Dongpu Town, Shaoxing County. In Dongpu Town, there is still a stone tablet engraved with "The Stele to Celebrate the Birthday of the Jiu Xian God" that is still intact. The inscription not only records the brewing and operation of Shaoxing wine at that time, but also records in detail the grand occasion of the local worship of the God of Wine on the seventh day of the seventh lunar month in the seventh year of Xianfeng in the Qing Dynasty. It is said that every year from the sixth to the eighth day of the seventh lunar month in the lunar calendar, a three-day wine fair is held in Dongpu. In addition to worshiping gods, performing social dramas, dragon boat racing and other cultural programs, there are also many economic activities and vendors gather. , bustling with excitement.
Since the founding of New China, the wine industry in Shaoxing has made great progress, and the rich wine culture has created a unique local emerging festival, the China Shaoxing Rice Wine Festival.
The first China Shaoxing Rice Wine Festival was held in 1990, and has been held basically every year since then and continues to this day. The festival was mostly held in spring at first, and then gradually moved down to autumn, forming a temporal correspondence with the Spring Calligraphy Festival.
The idea of ??organizing the Rice Wine Festival basically follows the principle of "culture sets the stage and economy performs", with economic activities as the focus.
Taking the 2000 Rice Wine Festival as an example, it has more than 20 contents:
1. Opening ceremony; 2. Touring display of famous brand product floats; 3. Promotion of investment projects; 4. Economics, trade, and technology , talent, tourism negotiation; 5. Foreign-invested enterprise service week; 6. Inspection of the Shaoxing joint venture window of the American ABA International Joint Venture Group; 7. "Honorary Citizen" and "Orchid Friendship Award" awards; 8. Paojiang Industrial Zone Investment Briefing Conference; 9. Signing ceremony for major investment projects; 10. "21st Century and Shaoxing" forum; 11. Real estate product exhibition; 12. Large-scale literary and art party; 13. Wine culture academic symposium; 14. Wine mystery and wine poetry competition; 15. East Lake reception, water reception; 16. Mass cultural performance in the city square; 17. National invitational exhibition of rice wine-themed calligraphy and painting; 18. Rice wine and food street; 19. Inspection of tourism resources and boutique routes; 20. Yuezhou Night Art Lights Exhibition; 21. International sister city youth economic forum and party; 22. Local product exhibition...
It can be seen from this that although the China Shaoxing Rice Wine Festival is named after rice wine, it is actually a large-scale comprehensive The sexual festival has a very strong economic color. Looking at the laws of economic activities, China's traditional festivals are actually concentrated in spring and autumn, which are so-called "spring plowing and autumn harvest" and "spring prayers and autumn repayments". Today's economic activities are of course different from those of the past farming era, so this autumn festival will not just be about "harvest celebrations." Shaoxing holds two major festivals in mid-spring and mid-autumn to integrate and direct the work and economic activities throughout the year. This can not but be said to be a very insightful initiative.
Different from the political ceremony of worshiping Yu and the calligraphy festival of "Spring Snow", the Rice Wine Festival is closer to the masses because of its economic characteristics and popular customs. It has a high degree of mass participation, so it is particularly popular. Attention and welcome from the general public. Once midsummer is over, people will ask each other about it from time to time, looking forward to the Rice Wine Festival.