According to the current development trend of cross-border e-commerce, as an individual seller, many opportunities for large platforms to settle in will be lost.

Most mainstream platforms are limited to enterprises.

But if you want to do it, you can choose Amazon, wish, AliExpress, etc.

1. About entering Amazon platform

You only need a credit card that supports US dollars to register

2.wish platform

You need the URL address of the applicant's store in other e-commerce platforms to register

3. AliExpress.

2. On the issue of billing

1. Generally, billing is done in 7-15 days on Amazon platform and 15-2 days on Wish platform.

3. The competition of AliExpress platform is fierce.

if you are a novice seller, the order may be in the foreseeable future.

3. Start with cross-border e-commerce (Amazon)

Because Amazon has a large volume of orders, it is suggested that we can try to start with Amazon.

(1) First, try to start any business in an Amazon store with the least risk,

For example, sell goods abroad, evaluate your own resources and sources, and have products suitable for overseas markets.

(2) In addition, it is necessary to have sufficient capital investment. Amazon is already a capital-intensive industry, so it is impossible for a person to sit and wait for the list to collect US dollars.

1) First, it is necessary to invest enough funds to study and be stable.

2) if you choose products, you can choose to sell them or build them yourself.

3) Follow-up is to choose standardized products, and Amazon's FBA distribution reduces the trouble of infringement.

Focus on the analysis of procurement cost and the calculation of domestic logistics, and do product testing around market prices.

4) Self-building is to choose a brand that has a good reputation and is generally recognized, but the trouble is that you have to complete all kinds of descriptions such as titles, pictures, pages and keywords yourself.

IV. About the operation strategy

1. Price

For most consumers, price is the most sensitive factor that can touch them,

Most consumers expect to buy a product at a lower price,

So, whether the seller uses the third-party service or not,

be sure that his price is competitive enough,

especially for.

2. Listing page display

is what we usually call listing optimization.

The purpose of optimization is to present more attractive products to consumers and arouse consumers' desire to buy.

Listing optimization includes whether the pictures are clear and strong, and

whether the title contains both the keywords of the products and the selling points and characteristics of the products. Whether the five-element characteristics and product descriptions can touch the pain points and itching points of consumers, and so on,

When you are doing the optimization of Listing,

you must tell yourself: the consumers are standing opposite me, and I am showing and explaining to them face to face, instead of talking to myself

3. About brushing and commenting (reasonable avoidance)

If the seller can transfer the cost of brushing to the consumers,

Naturally, real orders can be generated.

Therefore, in operation, it is not necessary to brush the list.

And brushing comments is a key attack behavior of Amazon. For the sake of account security, the behavior of brushing direct comments should be avoided as much as possible.

The seller can add some comments with VP according to the total number of orders at an appropriate percentage.

4. CPC advertisement in the station:

The keywords matched in the advertisement are accurate,

the price of the product is competitive, and the product has a certain amount of Review, so the order conversion rate will be high. These factors will all affect the keyword quality score in the advertisement in the station.

If the keyword quality score is high, the advertising cost will naturally be invisible, and a virtuous circle of advertising will be formed.

In the operation of Amazon, sellers must focus on the important factor of consumers. Whoever treats consumers as fools and ignores them, although consumers are silent, they will definitely vote with their feet, leaving your operation confused.

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