Movie is a visual art. To put it simply, it is a colorful video that combines various artistic elements. It often varies according to the plot. Movies like this involve post-production editing, dubbing, and various other tasks after filming, and then finally to the final film. In fact, there are many processes involved. The selection of the category in which the film trademark belongs is also a key part of it.

In the Bajie Intellectual Property Trademark Encyclopedia, we can know through query that the movie trademark belongs to Category 41 - 4105 - Services for entertainment and sports activities - Producing subtitles for movies 4105, Rental of film photography equipment 410006, Movies Studio services 410008, film screening 410057. For film production or screening, companies can choose this category first.

So after the trademark is approved, can the company use the trademark in the market without any risk? Of course this is not the case. As long as a trademark still has legal effect, its existence cannot be completely ignored. Many times if a company inadvertently changes a trademark, the trademark will be revoked or infringed. We can describe possible situations. Make a list to prevent the same mistakes from happening again.

① Modify the font of the trademark: The font of the trademark has been determined at the time of trademark application. After successful registration, you can only use the appearance at the time of application. If the font of the trademark is modified due to other modifications, then it is Changing the trademark will form a new trademark that is not protected by law, and sometimes even faces the risk of infringement;

②Change the size ratio when the trademark is registered: because the trademark is used on different packaging The shape of the object or product, so the trademark can be enlarged or reduced proportionally, but it must be changed in a 1:1 ratio. If the enterprise changes the size and proportion of the trademark without authorization, it is also an act of changing the trademark without authorization;

③Changing the trademark information: If the trademark is renewed on time, the trademark can be used by the enterprise indefinitely. During the use, it cannot be avoided. If you want to change your address and other information, you must submit a change application to the Trademark Office at this time. If you change without reporting it to the Trademark Office, it is also an unauthorized change of the registered trademark.

④Change the color of the trademark: When the trademark is registered, it can be divided into black and white registration or registration of a designated color. If the trademark is black and white at the time of registration, that is, there is no designated color, then it can be used as needed. Add color. If the trademark has a specified color when it is registered, it must be used in the same color as when it was applied for, and no modifications can be made.

⑤ Adding or reducing the elements of a trademark: When using a trademark, an enterprise may add or reduce parts of the trademark based on business needs. This is an act of unauthorized alteration of a registered trademark. But if another point is involved, separate registration of trademarks and combined registration of trademarks, separately registered trademarks can form a trademark that complies with legal regulations by reducing the elements, while combined trademarks cannot reduce the elements of the trademark.

The above situations may pose a threat to the registration of a trademark, because if various information is changed, the trademark is likely to be revoked and invalid. Of course, if the changed trademark is still different from one that has been approved by others, If a trademark is similar to a trademark, it will not only be revoked, but may even be judged as trademark infringement and bear corresponding liability.