1. Well-known trademarks and ordinary trademarks have different meanings.

A well-known trademark is a trademark that is widely known to the relevant public and enjoys a high reputation in China. Ordinary trademarks, on the other hand, do not need to be widely known to the relevant public in China, nor do they need to enjoy a high reputation.

2. Different ways of identification or acquisition.

Ordinary trademarks are generally recognized by the Trademark Office, while well-known trademarks sometimes need to be recognized by the Trademark Review and Adjudication Board or judged by the court.

the protection intensity is different.

under normal circumstances, ordinary trademarks use the vast majority of trademarks that are not protected by special laws; Once a well-known trademark is recognized, it enjoys special legal protection.

legal basis

according to article 14 of the trademark law, well-known trademarks should be recognized as facts that need to be recognized when handling trademark cases at the request of the parties. The following factors should be considered when identifying a well-known trademark:

(1) the awareness of the trademark by the relevant public;

(2) the duration of the use of the trademark;

(3) the duration, degree and geographical scope of any publicity work of the trademark;

(4) the record that the trademark is protected as a well-known trademark;

(5) Other factors that make the trademark well-known.