First of all, in terms of brand, it is China’s top beer in the world ranking. This is the brand advantage!

Secondly, in terms of brewing, it uses the most advanced production equipment in the world. Whether it is saccharification, conical tanks, brewing technology, or finished product packaging, they are all cutting-edge in China! This is a hardware device!

Thirdly, in terms of taste quality, it has established a set of characteristics suitable for Chinese people based on the taste patterns of domestic consumer groups! This is a taste advantage!

Fourthly, it has inherent advantages in beer culture and has a century-old history! It can be said to be the only winery in China that spans dynasties. This is a historical advantage!

Fifth, it has a unique domestic and foreign sales network in terms of sales management. Qingdao, Shandong Province is also a coastal city, and most of the best-selling places for Chinese beer are along the coast.

Finally, as for the characteristics of beer? Domestic beer is nothing more than wort + water + accessories. The craftsmanship is similar. To put it bluntly, the difference in beer is the difference in water quality, because beer is 90% water!

In terms of production capacity, China Resources Snowflake can compete with him! In terms of potential, the potential of several subsidiaries of InBev Group in China needs to be developed. As an old rival, Yanjing is expected to keep pace with it in terms of comprehensive strength and background!