There are two ways to check Tmall brand authorization qualifications: 1. Tmall brand online distribution agent: In this method, the authorization qualifications will be officially displayed at the top of the product details page. 2. Tmall brand offline agent: In this case, because the goods are agented offline by the seller, the brand merchant will provide a letter of authorization and stamp it and distribute it to the offline agent, and the seller will usually take a photo of the letter of authorization and place it on the sky. Cat product details page.

There are two ways to check Tmall brand authorization qualifications:

1. Tmall brand online distribution agent: In this method, the official authorization will be displayed at the top of the product details page Qualifications.

2. Tmall brand offline agent: In this case, because the goods are agented offline by the seller, the brand merchant will provide a letter of authorization and stamp it and distribute it to the offline agent, and the seller will generally Take a photo of the authorization letter and place it on the Tmall product details page.

Definition of brand authorization: Brand authorization, also known as brand licensing, means that the licensor grants the trademark or brand owned or represented by the licensor to the authorized party in the form of a contract;

The authorized person engages in business activities as stipulated in the contract (usually producing and selling a certain product or providing a certain service), and some require the licensor to pay corresponding fees - brand licensing fees.

How to obtain authorization?

1. Not all Tmall merchants can operate through the online brand authorization letter when settling in. If it is not possible during the settling in process Merchants doing this operation can also follow the previous offline stamping authorization method to obtain an authorization certificate and upload it to complete the verification.

2. If the store applied for by a Tmall merchant is a Tmall flagship store, and the brand authorizer is a mainland-registered enterprise, the merchant can request the Tmall brand authorizer to enter the brand enterprise workbench to complete online brand recognition. And authorization operations:

(1) According to the prompts on the entry page, enter the authorization page, select the correct "brand party" type, and the brand party's domestic company attributes, and finally click Apply to enter the claim page among.

(2) Fill in the brand category, time, type, etc. according to the prompts. The brand authorization time needs to be greater than December 31st and after December 31st.

(3) After completing the filling, you can click "Send". The brand will enter the authorization confirmation interface through SMS, or you can operate it on the PC by copying it.

(4) If the brand refuses, the merchant can also modify the application through the application page.