A popular shoe brand is Nike. Nike sporting goods covers everything, such as clothing, footwear, sports equipment, etc. NIKE is a world-famous sports brand. Its original meaning in English is the Greek goddess of victory, and its Chinese translation is Nike.

The name NIKE is very auspicious in the eyes of Westerners. It is easy to read and remember, and can be called loudly. The Nike logo symbolizes the feathers on the wings of the Greek goddess of victory, which represents speed, but also represents dynamic and gentleness. The Nike trademark of Nike is a small hook with a simple and powerful shape, as fast as lightning. At first glance, it reminds people of the speed and explosive power produced by using Nike sporting goods.

The first sports shoe named "Nike", the sole has square ridges to enhance stability, and there are knife-shaped hooks on both sides of the shoe body, symbolizing the wings of the goddess.

Extended information:

In the 1980s, Nike products began to enter the homes of ordinary people from track and field fields and stadiums. Nike must try its best to expand the appeal of Nike advertising without losing the traditional market of formal sports. To this end, Nike must become like Levi's brand (established by Levi Strauss, the inventor of jeans, the leading brand of jeans). Components of youth culture and status symbols.

Nike is fighting in two completely different markets. The problem it faces is how to achieve balance and consistency in adapting to popular consciousness and promoting sports achievements. Nike began to rethink its advertising strategy.

A 1986 advertisement to promote Nike's inflatable insoles was a real breakthrough. In the commercial, Nike adopted a brand-new idea. Instead of using the usual method of blindly promoting the technical performance and advantages of the product, it The famous song "Revolution" performed by the famous Beatles, who represented and symbolized the hippies, in the rhythm and melody of the rebellious figure.

A group of Americans wearing Nike products are engaging in fitness exercises. This advertisement accurately caters to the changing winds and trends of the new fitness movement and makes it feel refreshing.

Baidu Encyclopedia-Nike