“If you’re afraid of getting angry, drink Wong Lo Kat.” I believe this classic brainwashing advertising copy can be used by anyone from an 80-year-old man to a three-year-old child. So much so that when people eat something that is hot and irritating, or if their mouth gets irritated or their throat becomes inflamed, the first thing they think of is to drink Wong Lo Kat.

Wanglaoji was founded during the Daoguang period of the Qing Dynasty. The brand has a long history and profound cultural heritage. In recent years, Wong Lo Kat has firmly established itself as a dominant player in the herbal tea industry thanks to its classic herbal tea recipes and excellent marketing copy.

Wanglaoji launches 1828 herbal tea toothpaste

On October 29, Wonglaoji launched 1828 herbal tea toothpaste. It is still the original formula, familiar taste and original "fear of getting angry" selling point.

The main functions of this toothpaste are prevention, treatment and oral care. The original formula of three flowers, three herbs and one tree is used to clear away heat, detoxify and prevent internal heat.

Why did Wanglaoji suddenly launch toothpaste across the border? I believe this is not a whim.

The person in charge of the enterprise said: "Many people may not know much about how to make herbal tea and suddenly make toothpaste. In fact, all our oral problems are caused by anger, and the root cause of oral problems is Prevention. We hope to make full use of the herbal tea formula, coupled with the decline in dividends in the daily chemical market in recent years, so we chose to launch toothpaste under this opportunity."

We believe that the effect of Wanglaoji herbal tea formula is cooling. Detoxification, so it seems that the herbal tea toothpaste that enters the mouth has unique conditions, and even without advertising, people can combine this toothpaste with heat-clearing and detoxification. In addition, the herbal tea intellectual property accumulated over the years has its own theme and traffic, and it has also become a stepping stone for Wanglaoji to enter the daily chemical industry.

Not only Wong Lao Kat

Not only is Wong Lao Kat a cross-border oral brand, but in addition to the brands we are familiar with every day such as Colgate, Black, Crest, Leng Lingling, Yunnan Baiyao, Pien Tsai, Mitsui Shuang Many well-known pharmaceutical companies such as Coptis have also launched cross-border toothpastes.

According to data, modern people’s work pressure and dietary problems, such as angry gums, swollen and painful gums, oral ulcers and other problems have been plaguing people. This is not a major problem that requires a trip to the hospital, but oral discomfort often makes people uncomfortable. Therefore, toothpaste containing medicinal ingredients that can treat oral problems, represented by Yunnan Baiyao, emerged at the historic moment

Undoubtedly, the most successful pharmaceutical company in the cross-border oral industry is Yunnan Baiyao, which uses toothpaste as its carrier, and use Yunnan Baiyao for oral health care. Its addition fills the gap in the market for this type of consumer group. Starting from the actual needs of consumers, Yunnan Baiyao's success has become the leading local toothpaste brand, with cumulative sales exceeding 30 billion.

Perhaps seeing the potential of the Chinese toothpaste market, Pien Tze Huang also launched toothpaste in 2016. In just three years, Pien Tsai toothpaste, which has fire-clearing and anti-inflammatory properties, has continued to expand its market share. According to the survey, consumer satisfaction with Pien Tze Huang toothpaste exceeds 90%, which means that Pien Tze Huang toothpaste enjoys a good reputation in the minds of consumers.