1. Infringement of McDonald's intellectual property rights. The picture was produced by McDonald's Corporation and enjoys intellectual property rights. McDonald's can require the store to stop infringement and pay royalties for the use of the picture.
2. If the store distributes Coca-Cola products, it does not infringe the intellectual property rights of the Coca-Cola Company.
3. Anyone can report the infringement to the industrial and commercial department. The industrial and commercial departments have the right to impose penalties. The infringed party may also file a civil claim against the store.
Supplementary answer:
The intellectual property rights of pictures do not need to be clearly marked, but the copyright of the design, production and photographer. McDonald's hamburger pictures are the professional behavior of McDonald's designers. Unless there is a special agreement, its intellectual property rights belong to McDonald's. Therefore, Maidanglao has intellectual property rights for its own advertising pictures. Infringers are not required to use the McDonald's logo to infringe.