FENDI.

FENDI’s most well-known “double F” logo came from the pen of “Lafayette” Karl Lagerfeld. It often appeared inadvertently on details such as buttons on FENDI clothing and accessories, and later even became a fabric pattern on.

The Fendi brand was officially founded in Rome in 1925 by Adele Fendi, specializing in the production of high-quality fur products. In 1955, the first Fendi fashion conference was held. In 1965, Fendi (FENDI) gradually High-end women's clothing, men's clothing, shoes and perfumes have been added. Since then, the company has gradually grown and expanded its business scope to knitted clothing, swimwear and other categories, and even developed jewelry, men's perfume, etc.

Extended information

Development history

1. In 1933, the yellow logo color symbolizing the FENDI brand was born in 1933. At that time, the yellow color made of parchment paper FENDI’s shopping paper bags are still a brand symbol that is clearly visible to the public. The rich texture combined with the brand cultural foundation has become an eternal classic element.

2. In 1967, KARLLAGERFELD defined the concept of "FUNFUR", which became the source of inspiration for FENDI's double FLOGO (DOUBLEF), and the double FLOGO later became a world-renowned trademark.

3. In 1983, PEQUIN fabric was born, and the brown and ocher yellow stripe pattern became another classic pattern of the company. FENDI's first Asian flagship store opens in Hong Kong.

4. In 2007, FENDI held an extremely sensory and stunning fashion show on the top of the Great Wall of China, with the huge double F logo projected onto the surrounding mountains. This is the first fashion brand in history to hold a fashion show on the Great Wall.

5. In 2012, PIETROBECCARI was appointed CEO.

Reference materials

Baidu Encyclopedia - Fendi