First, the trademark is the symbol and name part of the brand, and the brand is a comprehensive symbol, including the trademark part. Second, different categories, trademarks belong to the legal category, and brands belong to the market concept. Trademarks are more about how to apply legally and use publicity legally, while brands help better sales and build customer loyalty. Third, the ownership is different, the trademark is in the hands of the enterprise, and the brand is more in the hearts of customers. Trademark ownership is owned by the enterprise, and the brand is in the minds of consumers. Fourth, the legal protection is different. Trademarks can be protected by law, while brands that have not obtained trademark rights through registration are not protected by law. Legal objectivity:

Provisions on the Administration of Enterprise Name Registration Article 3 When an enterprise applies for registration, the enterprise name shall be approved by the competent registration authority. The enterprise name can only be used after it has been approved and registered, and it enjoys the exclusive right within the prescribed scope. Article 26 of the Provisions on the Administration of Enterprise Name Registration violates these provisions, and the registration authority shall punish the following acts according to the circumstances: (1) Whoever uses an enterprise name registered without approval to engage in production and business activities shall be ordered to stop its business activities, its illegal income shall be confiscated or a fine of more than 2, yuan and less than 2, yuan may be imposed, and if the circumstances are serious, it may be concurrently imposed; (two) to change the name of the enterprise without authorization, give a warning or impose a fine of more than 1 thousand yuan in 1 yuan, and handle the change registration within a time limit; (three) unauthorized transfer or lease of their own business name, confiscate the illegal income and impose a fine of more than 1 thousand yuan in 1 yuan.