The logo of Japanese down jacket is a snow spot icon, which is a DeSant brand. Disante is a well-known ski clothing brand in Japan. DESCENTE's brand name is taken from French vocabulary, which means downhill. The three arrows of its logo represent three important skills in skiing, namely high-speed straight sliding, crossing and sideslip.

Introduction of disante brand

It represents the brand gene of Disante, who started from skiing, and the spirit of pursuing Excellence and bold innovation. Disante DESCENTE brand, formerly known as Shiben Men's Retail Store, was founded in Osaka, Japan by Mr. TAKEOISHIMOTO, a famous Japanese entrepreneur.

In order to promote the brand spirit of Disante DESCENTE, Mr. Ishimoto invited Kazuyoshi Nishimura, a Japanese skier, as a brand consultant and launched a series of ski suits. The trademark Disante DESCENTE was successfully registered in 196 1, and the brand was officially launched at the same time.

The brand name comes from the elastic pants for skiing developed and produced by 1957 company. The retail business of this product achieved unprecedented success at that time, so that DESCENTE later became the symbol of the whole company, symbolizing quality, innovation and practicality. DESCENTE is famous for its sports functional clothing suitable for skiing, skating and other different sports fields.