The concept of artistic font is very broad, and there are many kinds, such as: form and meaning, bionic, evolution, calligraphy, etc. For designing logo and VI, art font design has become a very important item, and some logos or VI are directly a beautiful artistic font combination. For a logo design, we never know which font is the most appropriate. The only thing we can do is to keep trying until we find a font that satisfies us. Less retouching, more rigorous and practical style, making it a corporate logo design and VI design for media fonts and foreign art fonts only for display purposes. How to conceive the artistic word logo design?
(1) imagery technique; Use the image with typical characteristics that is directly related to the logo object, and tell the logo that it is dumbfounded. This technique is direct, clear, clear at a glance and easy to understand and remember quickly.
(2) symbolism; The abstract connotation of the logo object is symbolized by means of metaphor and description, using things, such as graphics, characters, symbols and colors, which are related to the logo content in a certain sense.
(3) Implication means: using images similar to or suggestive of the logo to express the content and characteristics of the logo by innuendo, suggestion and indication.
(4) simulated technique; A technique of imitating or comparing the characteristics or meanings of marked objects with images of things with similar characteristics.
(5) visual sense technique; The use of concise and unique abstract graphics, characters or symbols with no special meaning gives people a strong sense of modernity, visual impact or comfort, which attracts people's attention and is unforgettable. This technique does not rely on graphic meaning, but mainly relies on the visual power of graphics, words or symbols to express signs. Enterprise LOGO and VI design ideas. How to make the artistic words of Logo and cover
To make the artistic words of Logo and cover, you need to have a certain foundation of art and font, and you need to know the "trademark law" and so on. You need to learn and master these foundations before you can enter. Secondly, you need to skillfully operate some image and graphics software. With these foundations, it is easy to make Logo and covers. Decoration, advertising design and the operation of graphic software are a specialized technology, a branch of fine arts, and have a lot of knowledge. You can search online and learn some basic knowledge. How to conceive the artistic word logo design
The design description of creative font design is as follows:
1. Design orientation:
1. Visual effect; Science and technology, environmental protection, pursuit, stability and image.
2. Design vocabulary: science and technology, internationalization, graphic culture and decoration.
second, the design theme:
high-tech, green and natural.
first, write ideas, such as using Chinese characters or English letters, images and so on.
finally, summarize the general idea of the logo.
logo design principles:
1. Excellent creativity.
2. Wash and practice the shape, with outstanding personality: focus on the shape, emphasize the shape, and play an irreplaceable role in logo design. Concise and concise graphics can highlight its simple visual personality under the impact of complicated and numerous information, strengthen the visual effect of graphics, and make the logo play its unique artistic role to the maximum.
3. Easy to identify and apply: The key point is that it is easy for the logo to be scrutinized repeatedly, and injustice can correctly reflect the creative idea of the logo. Its concise and unique shape can leave a clear impression on the viewer, so it is easy to identify and remember, making people unforgettable.