The difference between Watsons and Watsons is: Watsons is a brand.
According to the China Trademark Network, the trademark Watsons belongs to A.S.WATSON TM LIMITED, and the applicant’s address is Ruizhi, II, Victoria District, Luther Town, Todola City, British Virgin Islands Da Enterprise Service Center, postal code VG1110. The trademark application date was January 17, 1981, and the registration announcement date was November 30, 1982.
Watson's is an international retail and food manufacturing organization under CK Hutchison Co., Ltd., with operations in 24 countries/regions, operating more than 12,000 retail stores and employing 117,000 employees.
The group’s products include health care products, beauty products, perfumes, cosmetics, daily necessities, food, beverages, electronic products, wine and airport retail business. Watsons has more than 3,200 stores and more than 64 million members in 438 cities in China.
The products sold by Watsons Personal Care Store are all-encompassing, coming from more than 20 countries, including 25,000 kinds of cosmetics, medicines, personal care products, fashion accessories, candies, cards and gifts, etc., mainly It is divided into two parts: First, Watsons' own brands, including cosmetics and personal care products.
Second, there are other brands of care products, including Procter & Gamble. Maybelline and Avon also have special counters in the store. Of course, the products are not only provided for women, but also a variety of foreign-origin foods that are enough for male diners to enjoy.
The biggest feature of Watsons products is that they convey three major business concepts everywhere. Medicines and health care products retain the characteristics since the store was founded, advocating "health"; beauty and hair care products account for the largest proportion and have the largest variety, expressing the concept of "beauty"; and unique fun dolls and candies are Conveys an optimistic attitude towards life.
In order to cooperate with these three concepts, the company's shelves, checkout counters and shopping bags will have some cute symbols, such as "heart", "lips" and "smiley face", giving people a sense of warmth and joy. , interesting feeling.
Price Strategy
Watson’s enhances its brand value through differentiation and personalization, and its pricing is generally relatively high. Ni Wenling, general manager of public relations of Watsons Group, explained that it is "hope to make the price consistent with market demand" rather than "competitive price".
Even so, according to a survey of more than 600 female customers in a personal care store, more than 85% believe that the richness and exquisiteness of Watsons products are the primary factors that attract them to shop here. It can be seen that in the increasingly homogeneous retail industry, price is no longer the primary factor in attracting customers.
The above content source: Baidu Encyclopedia-Watson's