The three bars are variations of e.

Machael Ying is the head of Esprit development in the Far East. He believes that everything can not only satisfy customers' wishes, but also bring the company's beliefs to Asia on the premise of not affecting customers' values. This road seems easy, but it is not. Esprit can only embrace this belief with courage, effective measures and foresight.

Extended data

The image of Esprit begins with three horizontal "E" signs of Esprit, which is unforgettable and can be found in Esprit retail stores in 46 countries around the world. The logo design shows the young, lively, interesting and creative side of Esprit.

Based on the consistent style of keeping this logo simple, distinctive and prominent, Esprit has always innovated its design ideas. With the purpose of "always different, never changing", Esprit logo regularly appears in different colors or fonts, giving customers a refreshing feeling.

Esprit strives to create a unified and harmonious brand image, so that consumers can experience the unique Esprit fashion atmosphere in any store in the world. Whether in Paris, Hong Kong, Sydney or Shanghai, the images that consumers see and feel are unified, prominent, positive and creative.

Eye-catching big billboards and bright windows are full of life breath, just in line with the music, products and the relaxed and lively mood of the clerk in the store. Simply put, the image of Esprit itself exudes warmth and happiness.

Baidu encyclopedia -Esprit