Jie Liya Home Textiles is a first-line brand.

The predecessor of Jie Liya Group was "Zhuji County Towel Factory. In 1996, it registered the Jie Liya trademark, kicked off the brand building, implemented the nine-character business policy of focusing on quality, honesty and brand creation, and then acquired Hubei Nine state-owned enterprises in Xianning, Jiayu and Hanchuan have formed two major production and R&D bases in Zhejiang and Hubei through restructuring and restructuring.

Starting from May 2006, Xu Jinglei served as the brand image spokesperson. In 2007, it was the exclusive title sponsor of "CCTV Annual Heroes Meeting" for two consecutive years, and co-produced "Fashion China" with CCTV.

Signed with Zhejiang Satellite TV's "Defense of Marriage" and Hubei Satellite TV's "Blind Date" and became one of them. The exclusive sponsor and exclusive title provider of two programs? The interactive sponsor of the "Voice of China" column and the sponsor of "Weekly Show", the exclusive title sponsor of Tianjin Satellite TV's "Love Defense" and "Chinese Beauty", becoming Dragon TV Advertising sponsor of "China's Talent Show"

In its development practice, Jieliya has always adhered to the implementation of brand strategy, insisted on being realistic and innovative, taking quality as the guarantee, management as the basis, and brand as the basis, and has successively passed the test. It has obtained ISO9001 quality management system certification, ISO14001 environmental management system certification, and OTS-100 international environmental protection product certification.

It is the first towel manufacturer in the country to pass the China Environmental Labeling Product Certification, and the first in the country to adopt it. A towel manufacturer that adopts an environmentally friendly and energy-saving cold rolling and bleaching process, and is the first towel manufacturer in the country to research and develop domestic high-speed wide-width rapier towel looms.

Jie Liya

Jieliya Group was established in 2003. Its predecessor was the Zhuji County Towel Factory established in 1986. After years of construction and development, the group has three major production and R&D bases in Zhejiang, Hubei and Xinjiang. It is a comprehensive spinning company A large comprehensive group company integrating weaving, dyeing and finishing, marketing, logistics and other industries, it has now become a leading enterprise in China's towel industry.

Jieli, the vice president of the China Home Textiles Industry Association. Ya Group has a diversified development pattern with towels and other home textile products as its core industry and knitwear and real estate as its two wings. It has become one of the top 500 private enterprises in China. Its products are sold to more than 80,000 supermarket outlets in 31 provinces and cities and more than 40 countries across the country. As a major e-commerce platform, the market share of towel products has ranked first in the country for many years.