The Fila logo is English fila

The trademark Fila (Fila) sporting goods company in Rome, Italy hired a Japanese designer in 1972 to design the trademark for fila. So the trademark with the letter f as the main element came out, and was greatly appreciated by Fila’s Italian boss.

This letter f is very creative, using beautiful and plump geometric patterns, with a strong sense of artistic beauty, which is consistent with Italy's long-standing artistic atmosphere. Therefore, to this day, fila still has no plans to change its trademark. Development of FILA In 1911, the Fila brand was founded by the Fila brothers in BIELLA at the foot of the Italian Alps. It was originally a family textile business.

Extended information

Brand history

The brand was founded in 1911 by the FILA brothers in BIELLA, Italy, and has a history of nearly a hundred years. In the 1970s, FILA cooperated with diversification strategies to expand its sportswear business. In the following years, it successively developed golf, tennis, fitness, yoga, running and skiing series, eventually establishing its backbone position as a world-famous sports brand and is considered a representative of art and a model of luxury.

The perfect design and elegant lines demonstrate the artistic thinking of sports; exquisite craftsmanship and unique fabrics represent the brand’s fashion model and highlight FILA’s positive life attitude and elegant style. Movement Art.

Feila official website-About Fila