Jinyi Group was established in September 1993. It takes food and beverage as its leading industry and also operates real estate, tourism, commerce and other industries. Total assets exceed 500 million, and it has production bases in Hangzhou, Tonglu, Jiaxing and other places.
The "Jinyi" trademark has become a well-known brand in the country. It has been a famous trademark of Zhejiang Province for three consecutive times and was awarded the title of "Zhejiang Famous Brand" by the Zhejiang Provincial People's Government. Jinyi Food, a subsidiary of the group, was successfully listed in Singapore. The newly developed Jinyi series emulsified oil has extremely high technological content and is an environmentally friendly, energy-saving and efficient new energy product with strategic significance.
Over the past 10 years, the group has gradually formed and established the business philosophy of "people-oriented, integrating market, technology and management". On this basis, we strive to create a corporate culture of "Jinyi Big Family".
The group has successively passed ISO9002 international quality certification system and ISO14001 international environmental system certification.
On October 14, 1992, six state-owned collective stores were publicly auctioned in Huangpu District, Shanghai. This move shocked China's economic, theoretical, and media circles, and was highly summarized as the "Chen Jinyi phenomenon."
In May 1998, the group took the lead in breaking away from family-based management and establishing an operating mechanism that meets the requirements of modern enterprises. Entering the new century, Jinyi Group has put forward the development strategy of "professional operation, scientific management, and strategic internationalization".
In 2001, the group invested in the development of two scenic spots, "Fuchun Taoyuan" in Fuyang City and "Qinxi Fragrant Valley" in Tonglu County. Now the market value of the two scenic spots has exceeded 100 million. The group has officially entered the tourism industry. It has achieved a great leap forward in the industry and taken an important step towards optimizing the allocation of resources and adjusting the industrial structure.
On March 11, 2003, Chairman Chen Jinyi raised his glass at the company’s listing celebration reception held at the Pan Pacific Hotel in Singapore. This marked the completion of the merger and acquisition of Jinyi Group after 10 months. Successfully listed in Singapore. Jinyi Group is the first Zhejiang company to be listed in Singapore, providing valuable experience for other private companies in Zhejiang to list overseas. It is also an important step for Jinyi Group to realize its internationalization strategy.
In 2003, Jinyi Group entered the high-tech industry again. The group has invested heavily in developing the Jinyi series of emulsified oils that are environmentally friendly, energy-saving and efficient. The successful development of this product has opened up a new way to solve my country's energy shortage and environmental protection problems in the 21st century and to take the road of sustainable development. It also provides a strong guarantee for the subsequent development of Jinyi Group.
In September 2005, after three years of arduous efforts, a subsidiary of the group specializing in energy research and development, the "Jinyi series emulsified oil" developed passed pilot trials and obtained the Zhejiang Province Safety Production Safety Certificate. The "Safety Production License" issued by the Supervision and Administration Bureau has become an epoch-making milestone for China's first private enterprise to enter the energy industry and obtain approval for the production, storage and transportation of microchemical oil products.
For more than ten years since its establishment, Jinyi Group has always focused on social welfare undertakings and demonstrated a high sense of social responsibility. According to incomplete statistics, over the years, the group has donated a total of 12 million yuan worth of donations to charity, poverty alleviation, student aid, flood fighting and disaster relief.
After more than ten years of hard work and pioneering efforts, Jinyi Group has achieved great economic and social benefits. It is one of the two representative enterprises in civilized construction in the non-public economic field across the country. Over the years, it has been awarded "China's Outstanding Enterprises" and "China's Top 500 Private Enterprises". At the grand celebration of the 50th anniversary of the founding of the People's Republic of China, Chairman Chen Jinyi, as the only representative of private enterprises in Zhejiang Province, was invited to the Tiananmen viewing platform. The All-China Federation of Industry and Commerce also handed over float No. 28, which symbolizes the "healthy development of the non-public economy", to the group for permanent preservation free of charge.
Chen Jinyi first started a honey processing business and started primitive accumulation; when the Chinese stock market just started, he became one of the first stock market winners and was called "Chen Wanwan".
In 2000, he ranked 35th on the Forbes Mainland China Rich List with a net worth of 80 million U.S. dollars.
In 2001, he ranked 61st on the Forbes Mainland China Rich List with a net worth of 800 million U.S. dollars.
In November 2002, Jinyi Group acquired eworld, a listed company in Singapore, with Chen Jinyi holding 31.54% of the shares.
In 2003, Chen Jinyi switched careers and got involved in the new energy industry, devoting himself entirely to the development of emulsion fuel. In 2005, he became the most influential economic figure in Zhejiang Province because of this project.
On July 26, 2006, the People's Court of Jianggan District, Hangzhou City announced to the public a list of 20 persons subject to execution who refused to perform effective legal documents. Chen Jinyi and his Jinyi Group were owed more than 670,000 yuan. listed among them. At the same time, it was revealed that he owed tens of millions of yuan in execution money to the bank.