A logo is a condensation of a company’s brand, and to a certain extent represents the overall image of the entire company. Nowadays, logo design not only focuses on the beauty and decoration of the design, but more importantly, the message conveyed by the logo itself. So what are the eight principles of logo design?

1. The idea must be carefully considered and strive to be profound, ingenious, novel, unique, accurate in meaning, and able to withstand the test of time.

Logo design

2. The design must conform to the intuitive acceptance ability, aesthetic consciousness, social psychology and taboos of the target.

3. The composition should be concise, beautiful, and adaptable (adapting to the shape of the object it is used for).

4. The color should be simple, strong and eye-catching.

5. Graphics and symbols must be concise and general, but also artistic.

6. Follow the artistic rules of logo design, creatively explore appropriate artistic expression forms and techniques, and temper Create an exquisite artistic language so that the designed logo has a high degree of overall beauty and obtains the best visual effect.

7. The design must fully consider the feasibility of its implementation, and adopt corresponding design methods according to its application form, materials and production conditions. At the same time, the visual effects when used in other visual communication methods (such as printing, advertising, images, etc.) or when zooming in or out should also be taken into consideration.

8. The design should be carried out on the premise of a detailed understanding of the purpose of use, scope of application, relevant laws and regulations of the design object, and a deep understanding of its functional requirements.

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