Zhang Pengfei, chairman of Zhejiang Hyundai Group, is one of the first generation of private entrepreneurs with brand awareness and strategic thinking in China. He is good at grasping the pulse of the times and the trend of social development, and discovering and catching business opportunities from the trend of national policies and social changes; He has a keen eye and unique business perception. He is good at starting from small things, focusing on the overall situation, interpreting great business legends in small things, and creating a number of "national firsts" and "Zhejiang firsts". He put forward a brand-new idea of "private enterprises realize internationalization with brand value" for the first time in China by using the brand strategy thought of the international frontier, and introduced enterprise brands into international competition and cooperation in an all-round way in practice, thus building a "highway" for private enterprises to use trademark brands to enter the international market. As early as 1992, he invested more than 200,000 yuan at one time and successfully registered 43 kinds of exclusive rights to "modern" trademarks, covering almost 95.6% of daily consumer goods at that time.

In March, 2003, Hyundai Group, an international automobile giant, came to the door and asked for cooperation with China Hyundai. Finally, through the coordination of the leaders of China countries, China Hyundai and Korea Hyundai Group signed an agreement on trademark transfer (cooperation) of automobile manufacturing and sales categories, stipulating that China Hyundai authorized Korea Hyundai to use the trademark of automobile manufacturing and sales categories in China, and Korea Hyundai designated China Hyundai as the first-class dealer of Beijing Hyundai in Zhejiang, and conducted in-depth research on chemical industry, bathroom and other categories. This brand cooperation has enabled "China Hyundai" to obtain economic benefits of more than 40 million yuan, which has created a precedent for trademark cooperation between China and foreign countries. Later, cooperation cases were written into MBA textbooks of many universities in China and some Korean universities. Zhang Pengfei has created a new model for private enterprises to participate in international competition and enhance the global value of China's independent brands, which has brought a good reference to China's business community and even the whole society.