Production.
Hunan Liuyanghe Wine Co., Ltd. In 1998, Hunan Zhongshang Group invested in the acquisition of Liuyanghe Winery and permanently bought out the right to use the Liuyanghe trademark. Through the State Administration for Industry and Commerce and the "King of China's Liquor Industry" Wuliangye Group joins hands to create the Liuyang River brand.
Hunan Liuyanghe Liquor Co., Ltd. was established in 1998 and is the main industry of Hunan Zhongshang Group. In October of that year, the first-generation Liuyanghe wine product jointly created by "Liuyanghe" and "Wuliangye" broke out in the advertising campaign of "Sing Chinese famous songs and drink Chinese famous wines". Liuyang River Liquor has a great man, a famous river and a famous song as its brand connotation. After 13 years of hard work, it has quickly built a strong brand tension in the Chinese liquor market and has become a well-known liquor brand in China. It has been evaluated by authoritative organizations. Intangible assets exceed 10 billion yuan.
Currently, we mainly operate "Liuyang River", "Golden Century", "Red Sun", "Xi Yang Yang", "Blue and White Porcelain", "Vintage Wine", "In-house Wine", "Golden Century New Products", etc. series of products. As product popularity, brand value, production and sales continue to rise, the market continues to expand, forming a strong marketing camp. Liuyanghe Wine covers 31 provinces across the country, has established more than 20 market management regions, and has a marketing team of tens of thousands of people.
With its unique brand connotation and excellent market performance, Liuyang River Wine has won 30 honorary titles at the national, provincial and ministerial levels, including 13 national honors, such as: "China's Well-known Trademark" ", "China's Top Ten New Famous Wines", "Chinese Consumers' Favorite Trademarks", "National Key Protected Brands".
Liuyanghe Winery has repaid the society with practical actions, spending hundreds of millions of yuan to sponsor public welfare undertakings and support disadvantaged groups. In February 2009, the Hunan Provincial Government awarded Liuyanghe Liquor Company the "Hunan Charity Award"; on April 24, Hunan Liuyanghe Liquor Co., Ltd. was listed in the 2009 China Charity Ranking and was awarded the "Top Ten Charitable Enterprises in China".