A lotus strip was removed from the shelf because of infringement. According to relevant public information, the direct trigger of this incident is that there is not much difference in the types of goods sold and market positioning between the "Yikoulian" of British Cadbury Company and the "Yikoulian" company from Xiamen, and the two trademarks are highly similar in design style. Cadbury UK Co., Ltd. considered that the other party infringed its registered trademark right and there was unfair competition, so it sued Yikoulian (Xiamen) Food Co., Ltd. to the court. In this regard, Beijing Haidian Court found that Yikoulian (Xiamen) Food Co., Ltd.' s behavior constituted infringement of trademark rights and unfair competition, and ordered the company to stop infringing the exclusive right to use the "Yikoulian" series of trademarks of Cadbury UK Co., Ltd., change the company name (the changed company name must not contain the word "Yikoulian"), and issue a statement to eliminate the influence and compensate Cadbury UK Co., Ltd. for economic losses and reasonable expenses of more than 2.43 million yuan.