I often hear some sellers complaining that the store has been punished, the store has been closed, and some even scold the platform. Of course, these are the resentment in the seller's heart after being punished. In fact, every game has its own rules. If you play a game, you should follow the rules, not your own wishes, or you should not play.

today, I will share with you the long-term survival of Amazon.

I prefer to study products, so I personally think that when a product is to be handed over to customers, do you have enough confidence to think that this product is better, and this one? Better? It is not judged by yourself, but by your customers. So, what kind of things do customers buy when they spend money? For example, everyone will go to Taobao or JD.COM to buy what they want. At first, Taobao didn't have any comments, so everyone would only compare the prices and know whether they were cheated after buying. So we have to think about: when you buy things online as a customer, what kind of things do you want to buy, whether you want to be comfortable or trust, and many other aspects, that is, the buyer's most satisfactory price/performance ratio.

therefore, what buyers need is definitely the product, and the second is the service.

in terms of products, for example, if you register a trademark, this trademark is your brand. When this brand has no fame, no certain precipitation and no certain trust, this brand really can't be called a brand. I position the brand as brand equals trust, and trust is based on your customer's feeling that your brand will reassure him after he buys it, and that your product is the most cost-effective. Generally speaking, a brand is the accumulation of good products and services. This is my transformation idea of making Amazon, from doing and selling before to making my best boutique products.

if you want to make a good brand, you must first make a good product. Good products can talk and help you find customers. So I don't think it's realistic to put your products on Amazon or eBay and want to be able to order them soon. Because you don't know enough about your products and to what extent your service can be extended, it is most important to know these first!

In addition, I have done eBay before, and it was quite cool to do it at first, because doing eBay is all domestic delivery, and buyers may not receive the goods for one month, so there is no comment, so that feeling is really super cool. That's so much money from selling a mobile phone, and there have been no complaints from buyers. Later, it was discovered that there were more complaints and the favorable rate of shops was slowly declining. After the decline, it was directly closed. Then he said to give me 72 hours to reopen the store and rush the overall sales. As a result, if you invest in it, you will have nothing to earn. Playing in the back until the store was closed, this is a lesson of blood.

compared with eBay, Amazon values products more, while eBay values stores. But if customers look for products through stores, it is hard to find them. Suppose I want to buy a product, and a page can display at most 25 to 3 pages. How many pages do I have to turn to find the product I want? So Amazon pays more attention to the product, while eBay pays more attention to the store. Another is that the recommendation function of Amazon is completely different from that of eBay.

I remember when I bought books at Amazon, people said I would go to Amazon if I bought books, and everything was on it. So I chose three books on optimization. I remember browsing several pages at that time, but I had a strong purpose, so my stay was very short. But after buying these three books, I needed to register an Amazon account when I paid, and I bought them after I registered.

after a month, I was surprised to find that there was a line under the book recommended by Amazon, which surprised me. My purchase process won't take more than 5 minutes, but Amazon knows what my needs are. This is Amazon's recommendation function. They don't simply use a system to analyze what pages you have visited. They have a big data function. After screening out, every customer service staff will recommend products to this member, and this product has been purchased before, which is flat and good.

in the future, the function of data is absolutely crucial. EBay is a pure advertising function, but it can't be said that it is poor in this respect, but the advertising function is not as clear as Amazon, and it can know what customers like.

So, stop complaining about the rules of this platform, because the rules are for everyone. A good understanding of your products, extending your services and making a real brand is the way to survive for a long time.