In order to build a stable and effective franchise system, reduce contradictions and conflicts, and rectify the source, strict control over the selection of franchisees is the first priority. For the selection of chain franchisees, there are three fundamental principles that need to be adhered to: 1. Strict screening and preferring shortage to excess

For enterprises, when choosing franchisees to operate in the market, it is obvious that they cannot only look at short-term sales, but also look at the right The long-term impact and contribution of the market. Therefore, we must be cautious and cautious in selecting franchisees, and we must not engage in it rashly. Anyone who wants to do it can do it without conducting inspection, analysis, and evaluation. This will cause serious consequences for the later operation of the market, ranging from a sluggish market and failing to meet the expected consequences to a disordered market order, cross-selling, and rampant prices. And if we are forced to adjust the market and replace franchisees, the remaining problems in the market: consumer confidence, defective products, disposal of unsalable goods, price regulations, etc. will cause the market to face huge pressure in the short term. Therefore, when choosing a franchisee, you must adhere to the principle of erring on the side of shortage rather than excess. If you don’t find the right one, you must learn to wait and not act hastily. 2. Concept first, long-term vision

When choosing a franchisee, many criteria must be considered, such as concept, strength, management ability, experience, etc. But, fundamentally speaking, the franchisee’s philosophy is what matters most. An excellent franchisee will not want to join just because he sees the brand. He also has his own ideas and plans, as well as his own understanding and understanding of the market. For chain companies, they need to find franchisees whose brand operations and market concepts are consistent with their own, so that they can have a basis for real cooperation. Only then can we coordinate and develop together in market operations. Therefore, when looking for franchisees, you should focus on examining and analyzing their concepts, rather than limiting your vision to financial strength, distribution capabilities, local connections and other conditions. Consistency of ideas is the cornerstone of true cooperation. Only with a long-term perspective can we truly identify outstanding franchisees. 3. Well-matched, mutual development

When looking for franchisees, there is often a misunderstanding that “bigger is better”. It is believed that strong franchisees can provide immediate results for the operating market. However, for enterprises, big is not necessarily good, and small is not necessarily bad. The most critical thing is: whether the franchisee is a good match for the company and can develop together. This must take into account the company's own positioning and strength. A large franchisee is strong, but he may not necessarily use all his resources to run your brand. It is very likely that his business will be big, and you It was only a small part of his plate, and he had little say, let alone control. Therefore, when selecting franchisees, companies must consider that they are well-matched and must be of the same mind, that is, the franchisees have a strong will to operate your brand. Such franchisees will definitely be able to develop and grow together with the enterprise, that is, they are the franchisees with the most development prospects.