Today, both Jiaduobao and Wang Laoji can be regarded as "national herbal tea" in the hearts of Chinese people. It is really difficult to choose the first one. A few years ago, when Jiaduobao was not famous, Wang Laoji was still the first national herbal tea, but the overwhelming publicity of Jiaduobao and the popularity of the trademark dispute case of "Wang Laoji" are deeply felt by everyone.
as for the dispute between jiaduobao and wanglaoji, it has been several years. while everyone is gradually forgetting, on July 1, 219, jiaduobao received a ruling from the Supreme People's Court on the trademark infringement dispute between jiaduobao and Guangzhou pharmaceutical group "wanglaoji", which has returned to the public eye and caused discussion again.
the Supreme People's Court's ruling found that the evidence accepted in the first-instance judgment had major defects in both content and form, and could not be used as the basis for determining the facts of this case. The ruling is as follows: 1. Revoke the civil judgment of Guangdong Higher People's Court (214) Guangdong Gao Fa Min San Chu Zi No.1; 2. The case was sent back to Guangdong Higher People's Court for retrial.
after years of cultivation and management, "Wang Lao Ji" and "Red Pot" have become the "signs" of herbal tea, deeply rooted in the hearts of consumers. This deep-rooted "trust" contains great value, which is reflected in the specific names and images of "Wang Lao Ji" and "Red Pot".
in this era of intellectual property rights, trademarks are not only used to protect our brands, but also should be well managed after registration. With its huge interests and brand reputation, trademarks will become more and more valuable. Therefore, both start-up companies and enterprises that have been operating for many years should pay attention to the existence of trademarks. In the process of using trademarks, we should pay attention to the opposition, replacement, renewal and change of trademarks to prevent them from missing the trademarks due to their own mistakes.