Meaning

The "three bullets" pattern in the Buick trademark is its graphic trademark, which is the logo of the Buick division. It is mounted on the car radiator grille. The three bullets in the picture are of different colors (from left to right: red, white, and blue) and are arranged at different heights, giving people a sense of aggressiveness and continuous climbing; it represents the Buick Division The use of top-notch technology allows them to be sharp with an edge; it also means that the talents cultivated by the Buick division are all capable and are invincible warriors who are brave enough to climb the mountain. Since 2002, Buick's trademark has been changed to a simpler form.

Buick's famous "Three Shields" logo is based on a circle containing three shields. Its origin can be directly traced back to the family crest of the Scotsman David Dunbar Buick, the founder of the automobile manufacturing industry.

As a survey conducted in the 1890s by the Scotch Company, a company engaged in corporate image research, showed that as a symbolic pattern, its role is of great importance. In the investigation and research on company trademarks, it was found that the company's trademarks can have a positive or negative impact on customers. The survey further shows that among many automobile manufacturers, the "three shields" logo of GM Buick products has won 50% of the favor, which is an eye-catching proportion.

It has taken nearly half a century for the Buick logo to develop into the familiar "three shields" style today. In the mid-1930s, in the Detroit Public Library, General Motors style researcher LaFombre discovered the family emblem of the Scottish Buick family in "The Lost Family Coat of Arms" written in 1851.

The three-sword-like pattern in the Buick trademark is the *** graphic trademark. The three swords of different colors (red, white, and blue from left to right) are arranged in order. At different height positions, it gives people a sense of aggressiveness and continuous climbing. The English logo of the Buick sedan comes from the surname of the company's founder, David Buick. The entire trademark is an eagle with spread wings about to land on the English letters of Buick. It symbolizes that Buick is the ideal habitat for the eagle.

Brand Identity Evolution

If you want to understand the origin of the Buick brand, you have to talk about the Scottish-American inventor David Dunbar Buick. Please remember, It was this man who had not graduated from high school who invented the universal overhead valve engine arrangement. When Dunbar Buick was only 15 years old, he dropped out of school and went to work.

At first, he helped a manufacturer in the pipe fixing business. When the businessman's business failed, Dunbar Buick and several of his good friends took over the company. However, a few years later, Dunbar Buick fell out with his friends because he preferred to spend his time doing things like repairing car engines. Eventually, Dunbar Buick sold his interest in the company and started a new course.

In 1904, Dunbar Buick used the money from selling his shares to establish the Buick Motor Company. Also remember this great time, a man who didn't even graduate from high school built a company that would eventually become the largest car company in the world: General Motors. The company's development momentum was very good, and within a few years its sales volume became number one in the United States.

In 1906, he was kicked out of the company by his partner William Durant and subsequently sold his stock for just $100,000. If he hadn't sold those shares, they would be worth $100 million today. In the days that followed, Buick only found a very low-paying job and couldn't even pay the phone bill. Eventually, he took a job as an inspector at the Detroit Business School and was nearly penniless. Even more ironically, William Durant was later kicked out of his own company. General Motors, the company Durant built, refused to pay his pension, so he died penniless.

Buick’s earliest car logo was the word “Buick” in various variations of cursive script. During the 1930s, General Motors' styling designer Ralph Pew found a Scottish "Buick" family emblem and decided to decorate the radiator grille on the front of the car. By 1960, Buick's logo was changed to three shields to represent the three subsequent car series: LeSabre, Invicta and Electra.

In 1975, Buick changed its logo to an eagle named "Happy" to celebrate the completion and commissioning of the Skyhawk production line. In the late 1980s, the Skyhawk car was discontinued, and the Buick logo returned to the three-shield pattern.

In 1937, Buick used the emblem of another family as decoration for the first time on its new model in 1937. This decorative logo is very close to the one described in "The Lost Family Emblem". In 1939 the logo was modified (became longer and wider). In 1942, the shield logo was changed again to the typical family emblem pattern, but on this basis Buick Company made some changes. Soon after, Buick Company invested in the production of military supplies for World War II.

In 1959, the Buick logo underwent a major reform. The original one shield logo was replaced by three shields. These three shields represented Buick's three models, namely LeSabre, Invicta, and Electra. The three shields logo still uses the original style and color. The biggest difference is that the three shields are stacked on top of each other, and their colors are red, white (later changed to silver gray) and blue.

In 1975, the Buick "Eagle" logo appeared as part of the "Eagle" model. It received such a good response that by 1976, an eagle resting on the Buick logo appeared on all cars. The image of the eagle became a household name, and even appeared in TV commercials with an eagle named "Happy" of a red-tailed hawk perched on the hood ornament of a Buick. But in the 1980s, Buick's leadership decided to re-emphasize the "Three Shields" logo, so the Buick "Eagle" logo withdrew from the stage of history.

Today's "Three Shields" logo has been modified in some details. The deer head and cross-shaped patterns have disappeared, but the styles of the three shields of red, silver gray and blue are not much different from the original ones. , the striped pattern of the Go grid is still used today.

The logo of the Buick family, just like its name, will always commemorate David Dunbar Buick, who single-handedly created Buick and ushered in the world's largest automobile manufacturer-- The birth of General Motors.

Today, Buick is quietly entering thousands of households.

Buick’s sales in China have exceeded the 2 million mark.

Family emblem

The Buick family emblem is a red shield-shaped logo with a silver and blue Go checker sub-band pattern running from the upper left corner to the lower right corner. There is a deer head with antlers on the upper right corner of the shield, and a golden cross on the lower right corner of the shield. There is a round hole in the middle of the cross. The color of the hole is consistent with the color of the red shield. The three shields mark the quality of the car as solid as the three shields.

Brand History

Buick Brand Brand Name: Buick Car English Name: BUICK Year of Founding: 1904 Founder: David Dunbar Buick Region: United States Company: General Motors Group brand logo: three shields. Brand interpretation: Symbolizing a spirit of aggressiveness and continuous climbing. The Buick brand was founded in Detroit, Michigan, USA in 1900. Scotsman David Dunbar Buick and his chief engineer Walter Marr left the marine and agricultural machinery repair shop where they lived together day and night, and began to build the first experimental car (horse-drawn carriages were the main means of transportation at that time). In 1904, they established the Buick Motor Company. One year later, car production officially started, and the first batch of 37 cars went on sale.

As a survey conducted in the 1890s by Scotch, a company engaged in corporate image research, showed, its role as an iconic pattern is of great importance. In research on company trademarks, it was found that a company's trademark can have a positive or negative impact on customers. The survey further shows that among many automobile manufacturers, the "three shields" logo of GM Buick products has won 50% of favors, which is an eye-catching proportion.

The development of the Buick logo into the familiar "three shields" style has gone through nearly half a century of evolution. In the mid-1930s, in the Detroit Public Library, General Motors style researcher LaFombre discovered the family emblem of the Scottish Buick family in "The Lost Family Coat of Arms" written in 1851.

The Buick family emblem is a red shield-shaped logo with a silver and blue Go checker strip pattern running from the upper left corner to the lower right corner. There is a deer head with antlers on the upper right corner of the shield. There is a golden cross on the lower right corner of the shield. There is a round hole in the middle of the cross. The color of the hole is consistent with the color of the red shield.

The logo of the Buick family, just like its name, will always commemorate David Dunbar Buick, who single-handedly created Buick and ushered in the world's largest automobile manufacturer-- The birth of General Motors.

In 1940, a journalist wrote: Buick was the first truly successful car brand. It led to the advancement of the entire automotive engineering level and became a model for other car companies to follow.