1. Suitable domain name

The choice of website domain name is often ignored by many people. When many people choose a domain name, they often start with the company name or the company's trademark. In this way There is nothing wrong with the choice, but if you can combine it with the industry or products you operate, and some keywords that you plan to optimize in the future, the effect will naturally be better. For example, the company where the author works is engaged in website construction in Shanghai, and the company website Domain name. Later, during the cn domain name remediation period, the originally registered domain name was later registered by our company. How to quickly learn SEO skills? What we value is the web between the joyweb characters. Compared with Baidu, which understands Chinese better, then we It can be considered that Google or Yahoo understand English better.

An even more important point in domain name selection is that if possible, .com domain name is definitely the first choice, and then .org, if the first two websites are optimized There is really no such thing. .cn is also a good choice for SEO. However, it should be noted that if you choose a cn domain name, you need to take a photo and file it in accordance with national regulations. There is no way to perform resolution operations on domain names that have not been successfully registered.< /p>

2. Stable Server

In many small companies’ low-price space promotions are becoming increasingly popular today, we recommend that you also choose products from large hosting providers because of optimization It is related to the effect of website optimization and direct user experience.

First, the stability of the website host. Facts have proven many times that an unstable host will greatly reduce the optimization effect, ranging from weight reduction to K station. Because search spiders can visit your website hundreds or thousands of times a day, search engines can detect it even if the server is down for 10 minutes. Search engines can understand and forgive one or two failures. If the host is unstable for a long time, Baidu word segmentation If the algorithm is explained in detail, the weight will naturally not increase, and the optimization effect will not be ideal.

Second, website security protection. Nowadays, website security issues are hard to guard against, and selling black links seems to have become another industry extended by hackers. , I have already explained this in "Data security precautions for websites with rampant black links should be strengthened", so server security cannot be ignored. The more well-known server providers have relatively complete security prevention facilities. This aspect has developed relatively early in foreign countries, and it is easy to Hundreds of thousands or even millions of hardware firewalls and Gigabit black hole equipment are not affordable for small companies. Therefore, if you choose a large server provider, although the hosting cost may be slightly higher, I personally think it is still a great value.

T-shirt fashion T-shirt Third, website access speed. Google has publicly stated many times that website access speed is an important indicator to measure website quality. From this, we guess that Baidu should be the same. Because the ultimate search engine The goal is to be close to the customer experience. Visitors will not like a website that opens slowly, and search engines will naturally not favor it.

Fourth, if an independent IP host can be used, configure an independent IP Well, because optimization will attract the attention of search engines and will not be subject to unnecessary interference. Regarding the role that independent IP hosts can play in optimization, I will write a separate article in the near future, so stay tuned.

No search engine dislikes original content, but there is too little truly original content, so search engines are hungry for original content. My SEO perspective mm has no enemy, I have my enemy, but I have my essence. But many people don’t understand the principle of website optimization. They think that as long as the website is updated, search spiders will definitely like to patronize it. However, this is not the case. I once did an experiment and searched the company website every day. After copying about 10 articles, our website snapshots were updated almost every day in the first half of the month. However, as a result of SEO, the snapshots were no longer updated and snapshot rollbacks occurred. Later, we found that some of the included content had also been deleted by Baidu.

Later, we tried pseudo-original work, and a similar situation occurred. Based on this, after preliminary judgment, I came to the conclusion that the search engine, especially its own judgment mechanism. At the beginning, the search engine thought that your website It is updated every day, so I will also give you a snapshot update. However, after two weeks of observing the website optimization, I feel that the quality of the article is not high and there is even a suspicion of plagiarism, so it is reasonable to no longer include it, or even to demote the rights.

Another point of originality that cannot be ignored is the relevance of the article. Take our company website as an example. Our company specializes in website construction because it is located in Shanghai.

, manual lubrication pump, so when we write original articles, more than 90% of them are written around the two keywords of "Shanghai website construction" or "Shanghai website construction company" optimization. And when publishing, these two words are used. Adding the link to our website can be regarded as a website optimization internal link. The implementation has proved that the effect is very good. Another advantage of this is that after the article is included, it will be reprinted, and when others reprint it, the link will also be copied. , if things go on like this, there will be more one-way links.

4. Reasonable links

The importance of links is beyond doubt, especially one-way imported links. But it is not As long as there are links, the weight of the website can be steadily improved. The key is to have high-quality, well-distributed links. We have a client who is doing Baidu ranking optimization. Two or three months after the website was launched, it just happened to catch up with the Google PR update, and it rose from 0 to 0 in no time. It has reached 5, but our company’s own website took two years to reach 4. Comparative analysis found that the pr value of many links imported by our client’s website is above 4, and some websites with 5 or even 6 are imported, so from this It can be seen that at least the import of links has become an important part of the weight given by Google to weighing a website.

Links are important, and reasonable links are even more important. After long-term and in-depth research, we found that reasonable link distribution Mainly reflected in the following aspects:

First, the rationality of link resources, that is, there must be all kinds of links, but with a certain focus. Nowadays, link resources are very abundant, such as blogs and forums. , corporate websites, etc., a reasonable distribution of link resources is that the external links of your website should appear evenly on the above resources as much as possible, instead of only importing external links from forums or blogs. Because if the link resource is single, it will make the search The engine thinks you are cheating and will downgrade your website.

The second is the diversity of link methods. This can be said in a very general way, it requires both direct domain name links and anchor text. links; links should not use the same keywords. Second, there must be a variety of keywords; the link method must have both equal links from both parties, cross-connections from three parties, and unilateral incoming links. .Only when the linking methods are rich and colorful, search engines may think that your website has rich incoming links, and there is no suspicion of cheating.

The third is the regularity of link frequency. Eagerness for success and unscrupulous means are the main reasons for website The "mortal enemy" of optimization, the oil mist lubrication system, many people use all kinds of methods to obtain it, and even take risks. We will not go into it in depth here. The normal link frequency is that the increase and update of the number of links are in line with the normal Rules, for example, it is reasonable and normal to add one to two external links every day, but it is abnormal to add 100 external links in one day, and the number of external links added on the second and third days is zero, let alone I’m talking about using the black link method.

Website optimization is not difficult, but SEO, which is difficult, finds the right method and persists in doing it. Understand and grasp the above four points in depth, and persist in doing it with your heart. I believe you can become a master in the near future.