First, the business nature of live selling goods
Selling goods through live broadcast is essentially a form of business activities, that is, selling goods through the webcast platform. If the anchor sells goods live in his own name and profits from it, then this behavior belongs to the commercial nature.
Second, the necessity of business license
According to the Company Law of People's Republic of China (PRC) and other relevant laws and regulations, any unit or individual engaged in business activities must apply for a business license according to law. Business license is the abbreviation of business license of enterprise legal person, and it is the certificate and basis for enterprises or organizations to engage in certain production, operation or commercial activities. For live selling goods, applying for a business license is not only conducive to standardizing business practices, but also conducive to protecting the legitimate rights and interests of consumers.
Third, the process of handling the business license
If it is determined that a business license is required, the anchor needs to apply to the local administrative department for industry and commerce. The specific process includes submitting relevant materials, filling in the application form, waiting for approval and other steps. In the application process, the anchor needs to provide proof of identity, proof of business premises, proof of business scope and other related materials.
Fourth, matters needing attention
When applying for a business license, the anchor should pay attention to the following points: first, ensure that the submitted materials are true, accurate and complete; Secondly, we must understand and abide by relevant laws and regulations to ensure that business practices are legal and compliant; Finally, handle the annual inspection, change and other procedures in time to maintain the validity of the business license.
To sum up:
Whether it is necessary to apply for a business license for live broadcast sales mainly depends on its business nature and the types of goods sold. If selling goods live is a business activity, then you need to apply for a business license according to law. Applying for a business license is helpful to standardize business practices and protect the legitimate rights and interests of consumers. The anchor should abide by the relevant laws and regulations in the process of handling, and ensure the authenticity and integrity of the materials.
Legal basis:
Company Law of the People's Republic of China
Article 7 provides that:
A company established according to law shall be issued a business license by the company registration authority. The date of issuance of the business license of the company is the date of establishment of the company.
The company's business license shall specify the company's name, domicile, registered capital, business scope, name of legal representative and other matters.
Where the matters recorded in the company's business license change, the company shall register the change according to law, and the company registration authority shall issue a new business license.
Electronic Commerce Law of the People's Republic of China
Article 10 stipulates:
E-commerce operators shall handle the registration of market entities according to law. However, unless individuals sell their own agricultural and sideline products and household handicraft products, individuals do not need to obtain permission according to law, nor do they need to register according to laws and administrative regulations.