Universality means that a trademark should have broad applicability. The versatility of a trademark is determined by the function of the trademark itself and the need to display and promote the trademark in different carriers and environments. It can be roughly divided into the following three aspects.

(1) The versatility of trademarks in different environments. From the perspective of trademark recognition, it is required that the trademark can be used universally for zooming in or out, for display in different backgrounds and environments, and for different media and changing effects. In other words, a successful trademark can ensure that whether it is enlarged or reduced, whether it is at close or far distance, whether in a complex environment or an open space, whether in a dynamic environment or a static environment, Viewers can quickly and quickly identify the trademark.

(2) Trademarks must be universal in packaging design. Trademarks should be versatile in terms of product shape, packaging and decoration, etc. This requires that the shape of the trademark should not only be beautiful and practical, but also pay attention to making the trademark coordinate with the specific product nature and packaging decoration characteristics.

(3) The trademark must be universal in print and promotional media. The trademark is required not only to be suitable for plate making and printing, but also to be suitable for the reproduction process characteristics of different material carriers. For example, the image of a trademark must be suitable not only for reproduction processes such as engraving, molding, pottery, and forging of metal materials, but also for reproduction processes such as self-adhesive materials, neon light materials, and reproduction processes for TV screens.