Number (N)

There are very few Japanese streetwear brands that have successfully stepped out of the box and switched to the Hi-Fashion route. Among the rare examples, one first broke through with dissolving clothing. Under Cover has entered the European market, and Style has entered the New York market, Number (N)ine, and they have already become a must-have fashion for fashionistas. Among them, Number(N)ine has recently officially landed in Hong Kong, showing off its military style. I believe it will become the number one target for fashionistas during the season change.

BAPE

Bold Japanese fashion must have started with BAPE. Without NIGO, everyone would not know Harajuku. Since the brand was founded in 1993, NIGO's popularity has never stopped, and it has become extremely popular recently! In addition, they will also shoot a cameo in "LOST IN TRANSLATION", which was selected as one of the top 30 romantic movies in Tokyo. It seems that NIGO is suspected of attacking the film industry; NIGO also specially invited the popular American NEPTUNES to be responsible for SAMPLING, together with BAPE SHOW mobilizes to produce the latest album NIGO(B)APE SOUNDS.

BAPY

BAPY (meaning Busy Working Lady) is actually BAPE, a women’s clothing brand. It is another brand produced by Nigo specifically for women. I hope this brand will be more popular. . Catering to the tastes of female ape fans. . BAPY o designer is a girl named Kiko. . ...

FRED PERRY

FRED PERRY, which has recently made its mark in Hong Kong, Taiwan and Japan, its famous POLO shirt has also become one of Jordan Chan's favorite shirts, and the classic The laurel logo is based on the symbol of Wimbledon. The reason is that FRED PERRY was the first male seed player to win the Wimbledon championship, and he repeatedly won the championship in the future. FRED PERRY has become a synonym for professional tennis, and of course the British are particularly applauded. As for Japan, which is the best at hyping renovations, it can be said that sales are very hot, with rush buying and supply shortages everywhere!

X-LARGE

Graduated from Rhode Island in 1988 Adam Silverman and Eli Bonerz from the design school, majoring in architectural design. After working as an architectural designer for several years,... In 1991, with the investment of their friend Mike Diamond (a member of BeastieBoy), they opened a clothing store named X-Large. It uses an orangutan as its LOGO because of BEN DAVIS. At the beginning, X-LARGE sold BEN DAVIS products. Eli Bonerz, one of the founders, was very fond of it, so he invited his friends to design a LOGO based on BEN DAVIS for his own brand. This is how the current X-LARGE gorilla was born.

Yoji Yamamoto and Y-3

Yoji Yamamoto, one of the most important and influential Japanese designers in today’s fashion industry. Born in 1943, his father’s second Unfortunately, he passed away during the World Championships (could it be the Japanese invaders?). YOHJI was raised by his mother who was a tailor! Influenced by his mother, YOHIJ loved fashion design and worked in BUNKA FASHION COLLEGE (with NIGO-----APE's founder and Jun Takahashi (who is a fellow student) completed a degree in fashion design and established his own brand~ and established two major series, Y`S FOR WOMEN and Y`S FOR MEN, in 1972 and 1979 respectively.

Superlovers

Superlovers was founded in 1988, with love as its basic theme. The style trend is based on the UK CLUBFASHION of the 1980s, and HAPPY & HIPPIE is the impression. In that most sensitive era, Proposing street fashion in the style of SUPER LOVES.

Its product categories mainly include clothing, backpacks, watches, glasses, socks, shoes, etc. It mainly focuses on KEN&MERRY and their partners, launching a series of clothing, groceries and other products. And fixedly publish new patterns or new character introductions in each issue of Japan's CUITE magazine

Paul Frank

Seven years ago, designer Paul Frank sat on a sewing machine and used red sterile A big-mouthed monkey was created from artificial leather and named Julius. Since then, this big-mouthed monkey Julius has appeared on pajamas and wallets with his expressionless and silly look. It started on a small scale, but now? What an amazing "Monkey Business"! A popular accessory company that generates millions of dollars in sales.

UNDERCOVER

UNDERCOVER designer Jun Takahashi was born in Japan in 1969. He already had a strong interest in fashion design when he was in school. After studying fashion design at Bunka Fashion Institute in 1989, he has Worked in a fashion store in Shibuya until 1993, when he opened the NOWHERE store in Harajuku with NIGO, the designer of A BATHING APE, which immediately made him famous! Later in 1994, he co-founded the clothing brand UNDERCOVER with a friend, and in the same year, he collaborated with the fashion godfather Hiroshi Fujiwara founded the cooperative brand AFFA, and Jun Takahashi and his brand UNDERCOVER became the top names in Harajuku. UNDERCOVER's design not only focuses on men's clothing, but also has excellent women's clothing series!

VISVIM

VISVIM’s rapid rise is directly related to the “Godfather of Japanese Fashion” Fujiwara Hiroshi’s personal demonstration of its products on many occasions. It has become a law that anything worn by Hiroshi Fujiwara will become a thing of hype among fashionistas. Whether it is FBT or the SKYNARD RING MOCCASIN launched in cooperation with FRAGMENT, they have received the support of this "godfather"; therefore, VISVIM has been able to successfully rise to the top and become a famous fashion brand.

STUSSY

Popular and classic 25 years ago in 1980, when SHAWN STUSSY started selling surfing clothing and supplies on the LAGUNA Beach in California, he might not have expected that, Your name will be sought after by countless people in the future, and even worshiped.

At that time, SHAWN STUSSY founded the "STUSSY" brand, and the origin of the brand also has an interesting story: STUSSY himself also liked surfing. He thought the graffiti signature he designed was cool, so he made it Wrote it on my skateboard. Others also thought it was very beautiful after seeing STUSSY's signature. Some people will ask SHAWN STUSSY to help them paint graffiti on their skateboards or clothes. In this way, STUSSY's graffiti name spread along with his works and became known to more and more people. Gradually, SHAWN STUSSY came up with the idea of ??printing graffiti signatures on T-SHIRT and selling them in bulk. The response was very good. After the business grew, SHAWN STUSSY opened a company selling surfing clothing and supplies, and launched the brand "STUSSY", and the graffiti name naturally became the brand trademark.

SUPREME

The success of SUPREME, or the success of American streetwear, has to be mentioned: JAMES JEBBIA. When he was in his 20s, he came to New York to start his streetwear business, which he had loved since he was a child. At first, he assisted in the development of street brands such as UNION and STUSSY, which were well received.

In 1994, JAMES JEBBIA was inspired by skateboarding, HIP HOP and other cultures, and opened SUPREME, the first skateboard-focused fashion store. He actively developed functionality and diversification, making SUPREME change from a single skateboard to The brand has become the leading street fashion brand in New York and even the United States.

In 1997, SUPREME was introduced to Japan. Through cooperation with the Harajuku brand, SUPREME quickly became popular in Japan. Since then, SUPREME has become one of the biggest street brands in the world.

EVISU

In 1991, HIDEHIKO YAMANE founded the classic old-style jeans brand EVISU in Osaka. The founding period of the brand coincided with the popularity of VINTAGE JEANS, and EVISU became a symbol of the "post-501 era" Representative, the original classic jeans elements and fashionable street style make it quickly become famous and become Japan's top jeans brand. Eye-catching photos of big names such as CRAIG DAVID, Beckham, and ALL SAINTS wearing EVISU shirts are often seen in the media. In addition to being loyal to the original antique models, YAMANE's designs are also full of humor and subversive spirit. No matter how good the sales performance is, they still insist on a very small output and a large amount of hand-made feeling. Buy EVISU at VINTAGE JEANS fans Gradually there is a sense of collection