In 1885, Dr. John S. Pemberton, a doctor from Georgetown, USA, mixed carbonated water and soda water together in the cellar to form a dark syrup. His partner Frank M. Robinson inspired the name from the two ingredients of the syrup, and Coca-Cola, the most successful soft drink in history, was born. 1886〈5.08〉Coca-Cola was first sold in a pharmacy in Atlanta. 1888〈4.14〉Pemberton quietly sold one-third of his shares to Asa Candler. 1888〈8.16〉Pemberton passed away. 1888〈8.30〉Coca-Cola's equity was transferred to the wealthy Asa Candler. The reason was that one day he had a headache again. The servant brought him a cup of hot Coke and he was cured after drinking it. From then on, he began to invest heavily in Coca-Cola. 1892〈1.29〉Coca-Cola Co., Ltd. was established. 〈Thecoca-colacompany〉 1892 Coca-Cola's first recorded advertising budget 〈11401〉 1893 Coca-Cola's first manufacturing location outside Atlanta - Dallas 〈Dallas, Texas〉 1899 Isaac Kedler sold the bottling rights, Retains ownership of the secret formula and Coca-Cola name. 1900Joseph Whitehead obtained a license to establish a bottle cap factory in Atlanta. In 1909, the American Advertising Association selected Coca-Cola as the best advertising product in its recognition of heroes. The curved Coca-Cola bottle you see today was invented by Alexander Samuelson in 1915 and was called the Hobbleskirt. In 1921, Harrison Jones, vice president of Coca-Cola, invented the idea of ??putting six Coke bottles in a box. 1923〈4.28〉Robert Woodruff, the most important leader of Coca-Cola, took office. 1926 Coca-Cola uses radio advertising for the first time. In 1928, Coca-Cola began bottling and production in Tianjin and Shanghai, China. In 1928, Coca-Cola began to cooperate with the Olympic Games. 1931 represents the first Santa Claus appearance for Coca-Cola, designed by illustrator Haddon Sundblom. 1934 Coca-Cola vending machines appear in Chicago. In 1934 the Coca-Cola factory was born in England. 1941 Coca-Cola used "Coke" in advertising for the first time. 1942 Coca-Cola made its first paper cup. 1949 The first Coca-Cola clothing and radio were launched. 1955 Coca-Cola's most important president, Robert W. Wooddruff, retires. 1955 Coca-Cola comes out in a new size of eight bottles in a box. 1960〈4.21〉Coca-Cola applied for a patent for its stunning curved bottle. 1967〈8.7〉Coca-Cola established a food company. 1968 Coca-Cola’s new product “FrozenCoca-Cola” was launched. 1971Coca-Cola becomes the largest and most widespread beverage trademark in the world. 1982〈2.4〉The Diet-Coka that you and I are familiar with was launched. 1983 Decaffeinated Coca-Cola and Decaffeinated Diet Coca-Cola were launched in the United States. 1985〈4.23〉Coca-Cola launched the so-called new formula "newformulacoka", but it was quite unpopular. The stock price fell and sales fell. 1985〈7.10〉Coca-Cola quickly made amends and "ClassicCoke" returned to the market. 1985〈10〉Coca-Cola in plastic bottles was launched. In 1985, the U.S. space shuttle Challenger brought Coca-Cola into outer space, becoming the first carbonated drink consumed by humans in space. In 1986, CherryCoke, a favorite drink of little girls, was launched.

The origin of the English word COCA-COLA for Coca-Cola: Robinson, Pemberton's partner, was a shrewd salesman. He inspired the name from the two ingredients of the syrup. These two ingredients are the leaves of Coca and the fruit of Kola. In order to straighten it out, Robinson changed Kola's K to C, and then added a horizontal stroke between the two words, and Coca-Cola was born. August 28, 1898, was the day Pepsi-Cola was born. This is a day that everyone who cares about Pepsi-Cola is proud of and will never forget. For more than a hundred years, Pepsi-Cola has been in noisy, chaotic, and In the atmosphere of competition, with the pace of the times, Pepsi-Cola has grown and expanded with the United States and the world. Like a young life that "wow, wow" fell into the world, Pepsi-Cola has experienced countless struggles with fate, illness, hardships, and disasters. , even after falling on the verge of death, it stepped into the most splendid youth of life with its head held high and ushered in the spring of vitality. In the vast global beverage market, Pepsi-Cola finally caught up with its 12-year predecessor. Coca-Cola, which was launched in 2008, is one of the most popular brands in the world. Today, when people open the development history of Pepsi-Cola page by page, follow her growth steps step by step, and listen to the ups and downs and thrilling stories, our hearts are filled with excitement. I can still feel the tenacity and power of life, appreciate the charm of natural selection, taste the tears of failure and the joy of victory, and thus be excited and amazed by every step Pepsi-Cola has taken in its century-old development history. . The rise of Pepsi-Cola is a miracle in the history of business. While admiring the aura of Pepsi-Cola's success, people will ask "How did the miracle happen?" "This question is deeply immersed in the thinking and exploration of markets, opportunities, competition, marketing, and even humanistic concepts. From diversification to specialization, Pepsi's development has experienced from expansion to contraction, from diversification to specialization. Path. From the 1960s to the mid-1990s, PepsiCo adhered to a diversified development strategy. It not only had three main businesses: soft drinks, fast food, and restaurants, but also owned a long-distance transportation company. Starting in 1977, PepsiCo entered the fast food industry. PepsiCo's rival is McDonald's, the fast-food giant, which has acquired KFC, Pizza-hut Italian pizza and Taco Bell Mexican restaurants. Before the Pepsi merger, they were just some hot and cold restaurants, with only slight advantages in their own narrow market. After Pepsi merged them, they immediately stated that their target and opponent "should no longer be another fried chicken restaurant in the city." A bakery, but a great McDonald's! "So, Pepsi-Cola launched another challenge to strong players in the fast food industry. It was an era of rising inflation in the United States, and McDonald's food prices were also rising with prices. Pepsi-Cola saw the opportunity and used this as a breakthrough to start its business. Offensive. The company is constantly trying to reduce costs and has developed a principle of "simplify, simplify, simplify again" (this does not refer to the preparation and quality of food, but to minimizing non-food operating expenses), such as pre-preparing some food and in-store. BBQ beef outside, minimize the kitchen space, reduce labor costs; modify the menu, put the quickest dishes in the front, to speed up the circulation, etc. As a result, the sales quickly reached twice the previous level, and the employees were only half of the previous ones. Revenue has increased rapidly, costs have been greatly reduced, and profits have soared. It has been able to compete with McDonald's and boosted the sales of Pepsi-Cola beverages. Pepsi-Cola also pioneered the new marketing method of "home delivery" in the fast food industry. Wei said: "If you just wait to be busy