In the past, Apple’s new product launch site was packed with people, vying for the first place, and it was a beautiful scene. However, when the New iPad was recently launched in China, it seemed a little deserted and lost its popularity. Although it was not as "cold and deserted", it was at least difficult to describe it with words such as "extremely popular". What is the reason why the new iPad is not popular in China?

Based on the author’s observation and thinking, I believe there are at least the following ten reasons why the new iPad is not popular in China.

1. There is almost no change in appearance. Apple is known for its simple design, but this has resulted in the appearance of iPad products changing little over successive generations. Chinese people prefer to "show off" their new devices through their appearance, but it is difficult for the new iPad to satisfy this domestic consumer psychology.

2. The equipment becomes heavier and thicker. iPad2 is 613 grams, but the New iPad is 662 grams, an increase of 49 grams; iPad2 is 8.8mm thick, but the New iPad is 9.4mm thick. People generally believe that devices will become thinner and lighter, but the New iPad is getting thinner and lighter. Becoming thicker and heavier.

3. Potential users already have old versions of iPad. This can also be called the relative saturation of the product, that is, most users who should have an iPad already have one, and those who do not have an iPad, although there are various reasons, but most will still insist on not buying.

4. Trademark cases in China have been a hindrance. Although the previous case between Apple and Weiguan was settled and Apple paid US$60 million in compensation, this has caused more or less trouble for the New iPad to enter China, at least causing a certain degree of delay in the approval process.

5. Parallel imports have already taken the lead. Because there is a price gap between electronic products in the mainland market and overseas markets such as Hong Kong and the United States, parallel-imported New iPads have already arrived. Some people who want to buy may have purchased them from Hong Kong, Macao or abroad and brought them back to China for use.

6. Competitors divert users. Although Apple has pioneered the tablet computer market and is still ahead of other competitors, the gap between this reliance is constantly shrinking. Samsung's Galaxy system tablets can be seen everywhere, and other domestic and foreign manufacturers have also launched tablets, more or less diverting the market. user.

7. The overall improvement of the equipment is not significant. Although the New iPad has improved in terms of processor, memory, screen resolution, camera accuracy, and supported Internet methods, it does not seem to meet or exceed most people's expectations, and the overall improvement cannot be considered great.

8. Some people think it is more cost-effective to buy iPad2. Because they feel that the configuration of the New iPad has not changed much compared to the iPad 2, some users who want to buy an iPad think that the configuration of the iPad 2 is acceptable anyway, so they choose to buy the cheaper iPad 2.

9. New iPad No major highlights. While the overall improvement of the device is not significant, many users also feel that the new iPad has almost no major highlights, and there is not even a Mini iPad to look forward to. In fact, Apple already had a similar problem when it released the iPhone 4S. At that time, it created some highlights by hyping Siri, but the new iPad did not give enough highlights.

10. Gang leader Qiao’s personal charm is no longer there. Although the successor Cook has strong management capabilities and market insights, there is only one Steve Jobs in the world, and his untimely death will cause immeasurable losses to Apple. It's hard to say that Apple's appeal will be as strong now as it was when Gang Leader Qiao was alive.