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How to set optimized product titles in Taobao stores?
How to write the title when Taobao releases the baby is a concern of many Taobao merchants. So how can we write a convincing title that is conducive to the ranking of Taobao search results? This is the topic that Bian Xiao E-commerce Knowledge Network wants to talk to you today.

The first thing to say is that Taobao's search results ranking is definitely related to the description of baby titles. A well-planned description title usually takes 5 minutes. Shopkeepers, let's see if your baby's title is summarized hastily. The optimized title definitely has unexpected traffic, so that your baby is at the front;

1, no special symbols are allowed in the baby title; I have seen many special symbols such as "★" and "〓" in the baby description of women's shoe stores before, but you don't know that after these special symbols pass the rockery, your baby must be left unattended, or there are few inquiries from buyers. If you want to use symbols correctly, you can choose symbols such as "/"| "and"+".

2, baby keywords, just like last time, think about it from another standpoint. If you were a customer, what word would you use to search for the baby you want in the station? Suppose my shop is to be renovated, you should think of "Wangpu Decoration", "Shop Decoration" or "Online Shop Decoration" and so on. The first two words should have the highest hit rate, so our baby title locks these two words. If the same customer is looking for a decoration template, search for "Baby Template", "Wangpu Template" and "Online Shop Template". Be sure to catch the baby keyword.

In contrast, one result is all babies, and the other is a popular baby; They all have the keyword "Wangpu Decoration" in their titles. The difference lies in whether the top two search results have joined consumer protection. For shopkeepers who have no funds to join the consumer protection law, joining the consumer protection law is definitely an important factor to improve the baby ranking.

When I search for the keyword "fruit fork", the following search words will appear, such as "fruit fork creativity" and "fruit fork postage", which are often searched by buyers, so you can also add words such as "creativity" and "postage" to the baby title, which will have a higher chance of being searched.

You might say that searching for "fruit fork" can't find my baby. I just searched and found that there are 6 1285 pieces of "fruit fork" in the current classification, and there are tens of thousands of pieces. Of course, you can't get the front.

For example, I sell women's clothes and have a small suit of Edgar's, so I named it:

Iger 09 autumn new counters authentic cropped sleeves fashion small suit/coat

In this case, buyers may see my treasure when searching for words such as "Yige small suit", "Yige coat" and "Yige counter genuine".

You should learn these things slowly, and you won't know how to set keywords at once.