Whether cosmetics sold on JD.com require an authorization letter depends on the brand of the merchant. For JD.com beauty stores, first of all, it depends on the brands that the merchants have settled in. It is more difficult for big brands to enter, and they need a letter of authorization from the brand, and some require first-level authorization; secondly, they need to register for non-special purpose cosmetics.

1. Do cosmetics sold on JD.com require an authorization letter?

Whether cosmetics sold on JD.com require an authorization letter depends on the brand of the merchant.

For a JD beauty store, first of all, it depends on the brand that the merchant has settled in. It is more difficult for big brands to settle in. They need an authorization letter from the brand, and some require first-level authorization; secondly, they need Registration for non-special purpose cosmetics.

2. How to operate a new Jingdong store?

1. Home page

The design should be fresh and clear, not too many colors, and it must feel comfortable at first glance , it is recommended to match no more than three colors, and the main style tells customers directly what they do.

Buyers are not here to appreciate art. It is best if the theme is fresh and clear at a glance. Don’t let buyers miss the key point.

2. New product launches

Time slots. If the product is not very outstanding, it is recommended to avoid the hottest launch time of competitors. Of course, if you want to get the best traffic during the traffic peak, You can choose to put it on the shelves about 1 hour before the peak traffic period.

The traffic peaks are divided into several time periods: 9:12 am, 13:17 pm, and 20:23 pm.

3. Main image optimization

A good product main image can not only attract consumers to click, but it is also consumers’ first impression of the product and plays a role in the final transaction conversion. plays a role that cannot be ignored.

4. Accurate promotion

After the foundation is completed, we start the express train, because JD Express category and keyword promotion are the best places for conversion. Moreover, JD.com’s promotion is weighted, and basic investment in new products does not require too much.

It can often be equal to the output! If you consider ROI (return on investment), it is recommended to promote popular products, which has the best return.

5. Promotional activities

Carry out certain promotions, including more than: single product promotions, price increases, gift promotions, package promotions, full discounts, etc. With appropriate matching, promotion has two purposes: to increase conversion rate and to increase unit price.