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Xiaomi announced the launch of a new logo. How much impact can designers add to the brand logo?

How much can a designer add to the effect of a brand logo? The specific views are as follows:

1. Design is inherently flexible and changeable

2. Every designer looks at technology in the early stage and popularity in the later stage

3. Popularity blessing The role of designers is very important. Designers have a great impact on the brand's logo effect.

The designer's contribution to the brand's logo effect can be said to be very great. As an internationally renowned designer, Kenya Hara, through his Things made by Xiaomi's hands generally look better the more they look at them, and Kenya Hara also has his own changeable and flexible style. In fact, what is the bonus effect? ??Here you can imagine that Xiaomi's new logo was changed by an unknown person. If a designer makes the same logo, maybe people will laugh out loud. They just changed the square corners and won’t think about what happened next. But if a very famous designer makes it, people may not laugh at it. Designers, on the contrary, will think that Party A’s people are stupid and have too much money. Sometimes, being famous also has certain advantages. Second, the design industry looks at technology in the early stage and popularity in the later stage.

As a designer, I am deeply aware of this. The design industry looks at technology in the early stage and popularity in the later stage. The technology in the early stage must be strong enough. Only by having the right to speak can you speak with confidence when facing different customers, and can you better explain your ideas when facing your boss. When the technology is strong enough, then the later stage will depend on popularity. Of course, If you still want to continue to rise, it is best to create an independent brand of your own in design, because it will not work if the design industry only limits itself to artists. The difference between artists and designers is The former is about doing things according to the customers' words, while the latter is about the customers doing things according to your words. Third, the fame of the 2 million logo takes a lot of credit

So in the final analysis, the designer himself also has a great influence. As an international graphic design master of the Mesozoic generation in Japan, Hara Kenya is also a The representative of the Japan Design Center, with his local influence and international status in Japan, his attainments and status in graphic design are enough to be daunting. Therefore, for Xiaomi's new logo, Hara Kenya actually has more impact on the logo. The success is huge. This is indeed true. Coupled with Xiaomi's own strength and popularity, combined with the above, do you think this is true?

To sum up, I don’t know if everyone has different opinions on this. You are welcome to add additional discussions and follow us to ask questions!