Define brand
Before you start designing a logo, you need to know the value, culture and personality characteristics that the brand represents. Understanding the brand's target market, main competitors and their unique positioning can provide direction and inspiration for logo design. In addition, when determining the brand concept, we should also consider whether it may change with time, so we should also predict the future brand users as much as possible.
Get creative inspiration
Seeking creative inspiration is the second step of logo design. This can be inspired by the records of oxygen inhalation and other brands, and you can also search professional design websites for relevant information and concepts. At the same time, we can also use social media, including Pinterest and Dribbble, to help make rational use of diverse aesthetic sources, break through the original conventions through different Logo ideas, and play the role of independent brands.
Color selection scheme
Color selection is a very important factor affecting the success of the final Logo. Color can convey brand value, personality and attributes, which are not only related to the brand, but also change according to the industry and target audience in some cases. For example, for kitchen equipment companies, golden yellow may show warmth and intimacy, while black is modern fashion; For health food companies, green is usually regarded as a symbol of health and vitality. Therefore, you need to fully consider the brand positioning and the preferences and concerns of target customers, and carefully choose a more suitable TINT.
Font design
In terms of font design, it also needs to be consistent with brand culture and style. Fonts should also be easy to read, clear and distinctive, and avoid too fancy or simple fonts that are always difficult to attract visual attention, while hitting confidence and recognition.
Traditional detail ratio
Conventional details in logo design include geometric elements such as the shape, size, proportion and negative space of the logo, which will affect people's visual complaints and bleeding. This also means that the shape, lines and patterns of the Logo should follow certain rules and choose a well-designed structure to ensure the beauty, clarity and functionality of the Logo.
Generally speaking, the success of any logo design needs inspiration from many aspects, such as creative inspiration, data investigation, whiteboard sketch inspection, golden ratio color scheme setting, and routine details coordination. That is, all kinds of details can be constantly modified and optimized in a constantly polished work to design the best Logo.
Zhonghui Design Original Logo Design Works
The above is provided by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.), a professional logo design. I have been deeply involved in the design industry for many years, and many design cases are available for reference. I hope it helps you.